Kellogg’s Does Not Believe in Product Life Cycles

Corn Flakes was actually invented by Dr. John Kellogg in 1876 (Foundations of an Empire, par. 3-5, 2008) and is still being reinvented by his brother’s company for over a century now. The Product Life Cycle theory believes that a product goes through 4 stages namely the Introduction, Growth, Maturity and Decline. However, Kellogg has […]

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