The business that affect the business, and it has no control over them

Ikea External influences are factors outside of the business that affect the business, and it has no control over them. Competition Ikea have got many competitors nearby but this does not have a major affect on them as they are constantly competing on prices, quality, availability and their product range. They have got many different […]

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Business Scenario – TVR

The engineering company TVR Ltd produces high quality performance cars in the UK. They employ a total of around 1400 people at four separate plants in the Midlands. But lately the economy in countries across Europe has hit a downturn and the economic growth is slowing. This is a worry for TVR, especially as the […]

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Bellway Plc

Bellway Plc is a holding company with subsidiaries; its main subsidiary company is Bellway Homes.1 Bellway’s principal activity is the construction of houses, bungalows and flats primarily in the private market mainly on recycled and reclaimed land but also provides properties to housing associations and inner city urban renewal projects.2 Bellway is involved in three […]

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Business – External Influences

Every business is part of an external network called the Environment. This network plays a large role in the way a business functions and is run. The effects of the environment on the business can be both a boon or a bane to the business. The External Environment in which a business operates can be […]

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Every business experiences external influences which they need to manage properly

hey normally have less control over this. A business has to face external influences from three main areas: ‘Business Competitors’, ‘Economic Conditions’ and ‘Environmental Constraints’. If a business does not respond to these changes efficiently then it is unlikely to be successful because its competitors will steal its customers. “Business Competitors”. A. Nearly all businesses […]

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Hewlett-Packard – The Flight of the Kittyhawk

The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance a disruptive or a sustaining innovation. […]

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Strategic Choices for the Future Direction of Regent Inns

The purpose of this case study is to identify strategies suitable to enable Regent Inns to gain a competitive advantage and then critically evaluate these strategies as to their suitability to the future direction of the company. Having disposed of all it’s unbranded pubs and bars Regent Inns is now concentrating on expanding it’s two […]

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Creating a new sytem database for Original Horizon Electronics

The Original Horizon Electronics is a well-established wholesaler that deals with disco equipment, in car entertainment as well as T.V and video repairs. Mr. R. Sharma, the company director, established the company in 1983, and now has four flagship branches across London. The company boasts a large range of electrical manufacturers, such as Longmill, Pioneer, […]

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Modern Business environment

Modern Business environment is a rapidly changing environment. Marketing, as an important aspect of modern business, need more theories and techniques support in dealing with this environment. Therefore, the appropriate application of marketing theories and techniques poses great effect on business performance. Capabilities Based Marketing is a promising approach in handling some confusing marketing problems, […]

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Marketing Concepts – Cadbury

We have chosen the Cadbury Limited as our business organisation; the report will reflect on how issues such as the design and manipulation of its marketing mix and positioning: environmental factors, added value, customer purchasing behaviour, segmentation requirements, competitive and strategic considerations affect Cadbury. This is a vast market both nationally and internationally. The report […]

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