Corsets and There Image

Corsets were typically use it the 1800 and progressed in the 1900, mostly use to disguise ones figures now in the 21st century women use girdles for the same purpose. Siri Hustvedt author of “Eight Days in a corset, explains her experience in a corset, she was an extra in a film the “Washington Square. […]

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Hart, Schaffner & Marx Case

Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk […]

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Pen Portrait of a Topshop Customer

Emily Miller is a 21 year old Graphic and Media Design student in London College of Communication. She lives at home with her parents in London because although she works part-time as a waitress in a restaurant she can’t afford to live on her own. Her family would be considered middle class. Her father is […]

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Judgement on Clothing

Our first impression of someone is almost always visual. Immediately we scan everyone we meet from head to toe and make instant assumptions. We use our first visual impression of someone as an indicator of who they are and where they’ve been. While there are many ways to read someone based on their “look”, clothes […]

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Should Size 0 Models Be Allowed on the Catwalk

In the world that we live in, it is more likely to see a size zero model prancing about your television screen than a woman with healthy weight and size. Nowadays however, the pressure is on for young women to be as skinny as they can be, which borders on the skeletal. Although some believe […]

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American Apparel

American Apparel is a clothing manufacturer, distributor and retailer based in Los Angeles, California. Founded in 1989 by Canadian entrepreneur, Dov Charney, the company functions as a vertically integrated manufacturer that creates and develops their own advertising and branding campaign. American Apparel stresses the importance of mandating and promoting labour policies that reject clothing manufactures […]

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Small Business Managementexample

1) What were the Nau’s founders’ primary motivations for founding Nau? Ans: The primary motivations of the Nau’s founders was a new retailing concept was to combine the eco-friendly and mountain-climbing chic of Patagonia with the fashion-forward urban cool styles of brands like Prada, using eco friendly materials to make the outfits. 2) What kind […]

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Fashion as one of the components of life

Fashion mainly refers to anything which is popular in a culture at any given time, it is inclusive of areas such as; style of dress, cuisine, literature, art, architecture, fashion trends and many other popular factors. Coco Chanel said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the […]

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