Branding – Briefly summarise the article

Part 1: Briefly summarise the article Branding is an old powerful strategy tool used to accelerate market awareness and acceptance of new products entering a market. It has been successful in the past, and has evolved as a way to attract and keep customers by promoting standing or image. The traditional role for a brand […]

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Huburt Watches Case Study

This paper will highlight how Hublot watches use the elements of the marketing mix to target its position and to achieve its competitive force. The essay is composed of two main parts. The first part includes the analysis of the segmentation and target of Hublot watches and Its major competitors. The second part Is adopting […]

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Branding in China

A great deal of discussion has taken place regarding the best approach to build a successful brand in an increasingly globalized market. A globalized market is defined as including emerging markets, which are quite different from the markets found in the developed world. Prior to the influx of the globalized market place, corporations did not […]

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Benefits of Global Branding

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is […]

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I agree with the theorem that successful brands are built on successful products entirely for some product categories but partially for others. Products which meet a genuine customer need can become successful brands with minimal marketing effort by merely having a solid product that meets a need. Products which fulfill a desire must work on […]

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Burberry Reinventing the Brand

Kotler and keller (2009), suggests that brand extension is the introduction of new products into a market by a company, under an already existing strong brand. This could be an extension of the brand or may not have anything to do with the existing brand. An existing brand that gives rise to the brand being […]

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Brand Community Strategies for Creating Value for Customers

A brand community consists of a group of customers who share similar values, standards and culture while recognizing bonds of membership with each other and with the whole community. Benefits of deploying a brand community systems include customer brand loyalty, positive brand image, reduced marketing spend (since brand message is passed on through WOM within […]

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Global Brand and Local Brand

Introduction According to Ger, Belk and Lascu (1993), advances in communications and information systems technology have shrunk distances, thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets, branding plays an important […]

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