Alaska Airlines

For nearly 70 years, Alaska Airlines has served the west coast of North America. Alaska Airlines has grown from a small regional airline in 1932 to one today that carries more than 12 million customers per year. Alaskas route system spans more than 40 cities and primarily services four countries: Canada, United States, Mexico, and […]

Ryanair Case

Do a five forces analysis of the airline industry in 1999 with the information available in the case study Threat of new entrants o Airport slot availability There is limited access to airport slots as national airlines had access to the best slots in the major airport hubs and new entrants to the market would […]

Southwest Airlines Strategic Planning Final Course Project

I will also emphasis the knowledge, skills, abilities, and there (Soaks) relative to the staffing process and how the company teaches these skills to the employees. This paper will focus on the success of the employees of the organization through the eyes of its past CEO Herb Keller. “We want to show them they’re important […]

Airline Industry

Airlines case in terms of the processes that were at fault in the organization as evident from the episodes of failure described. 4 C. -or use the Survival Gap framework discussed the other day to identify the problems in delivering service quality. ” 5 D. Identify the steps that need to be taken by the […]

Southwest Airlines Analysis

Southwest Airline’s Continue to be a Best-Cost Provider Southwest Airline’s needs to continue with their best-cost provider competitive strategy of low-cost flights and differentiation gives them an advantage over their competition. This will be achieved by continuing the strategy of being a low-fare, low-cost airline and differentiating from their competition such as promoting “bags fly […]

9 Step Problem Solving – Classic Airlines

Classic Airlines 9 step problem solving model MKT/571 – Marketing Classic Airlines 9 step problem solving model There are many internal and external factors contributing to Classic Airline’s current crisis. Falling Stock prices, Low employee morale, rising fuel costs and declining consumer confidence are some of the challenges Classic is facing. Internal dissent among upper […]

Southwest Airlines Corporation

Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy, they want to achieve customer satisfaction by employee satisfaction. They are […]

Southwest Airlines Strategic Plan

Southwest Airlines’ Strategic Management Chungsun Park Nonhanhla Nene Mohit Khatri Junbai Ma HOS 407 – Strategic Management Dr. Richard L. Valente 12/12/2011 Table of Contents Executive Summary3 Mission, Vision, Values, and Goals4 Organizational Structure5 Management Process and Roles6 Porter’s Five Forces6 Threat of New Entrants6 Threat of Substitute Products8 Bargaining Power of Suppliers9 Bargaining Power […]

Southwest Airlines Example #2

Q1 Draw a detailed cycle of service for Southwest Airlines South West Airlines has taken due care that its world wide offices are well equipped to give all the necessary information to passengers. During the last 12-15 years the airlines has grown manifold. Top posts are managed by competent people who are dedicated and result […]

Southwest airlines

I remember the first time I learned about union at college. My professor said his father did not join union and he suffered mental abused until he finally decided to resign because he could not handle that kind of abuse from union and its members. Then at university, I also learned about union, its management, […]

Southwest Airlines

1. Southwest Airlines is seeking to fulfil such market values as being the most affordable, the most reliable, and the fastest city-to-city air carrier in the United States. In a still volatile airline industry, Southwest Airlines secures a niche among the sure frequent flyers who think that flying via Southwest is a practical and efficient […]

Southwest Airlines

Southwest Airlines (SWA) is a Dallas, Texas based, low-fare carrier serving destinations in more than fifty cities in twenty-eight states. SWA’s operational specialty is as “… the world’s only short-haul, high-frequency, low-fare, point-to-point carrier” (David, pg. 28). Southwest currently offers more than twenty-four hundred daily flights, and is expanding eastward. The company has devised a […]

Philippine Airlines

Philippine Airlines, Inc. (PAL) has been the dominant air carrier in the Philippines since its creation in 1941. Operating both internationally and within the 7,100 islands that make up the country, PAL has been something of a curiosity and scandal among the world’s major airlines, for decades losing money while being traded among the handful […]

Asia Airlines: Advertising Campaign

ADVERTISING CAMPAIGN CLIENT: ASIA AIRLINES BSBADV510A – CREATE MASS ELETRONIC MEDIA ADVERTISING Marcio Della Serra Gallo COMPANY BACKGROUND AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, […]

Case Study: Southwest Airlines

Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference, customer value and be a market share leader. The next step was to come up with a marketing mix strategy […]

Oasis Hong Kong Airline

Oasis Hong Kong Airlines: The First Long Haul, Low Cost Airliner in Asia Team A Scott Burgoyne, Marvin Cook, Randy Collins, Amanda Baldwin, Jason Odle and Cynthia Hicks-Leeper Everest College On-line Business Policy and Strategy MAN 4764-1001 Instructor Monya Ashe February 11, 2012 Introduction Oasis Hong Kong Airlines was founded in February 2005 by Rev. […]

HRM Case – College Essay

Answer – 1 – I agree with the managing director of Rift airlines, Kieren Mathieson. The point that he has raised is very valid and must be considered seriously by the union members. There are several reasons why the managing director of Rift airlines is making more logic and sense of the current circumstances. First, […]

De-regulation of airports

The main argument forwarded by Ed Rubenstein is that airports should be de-regularized and privatized like airlines. I concur to Mr. Ed Rubenstein’s view point as de-regulation of airports would help to generate a more competitive airline industry and facilitate the end users. It will help airport to construct new gates, terminals, landing slots in […]

Strategic Choice

In the U.S. our economy is still in recovery phase so to speak. Businesses are looking into other alternatives to thrive during this recovery. For some companies considering the alternative might be easier for others than most because some companies grow step-by-step and evolve into that particular industry. For other companies that are funded by […]

Airline Industry

The airline industry offers domestic and international passenger transportation. The Demand in this type of industry depends highly on the condition of the economy, Which affects spending on business and air travel. Ryanair is one of the Europe’s low-fair airline and operates more than 1600 daily flights across several countries. The business strategies adopted by […]

Southwest Airlines In Baltimore

Southwest airline is one of the major airlines in US. By considering the car and the bus as its chief competition, Southwest became the most inexpensive and most frequent flights between urban markets separated by 500 miles. From 1992 to 1996, it got the airline industry’s more shining awards: the fewest delays, the fewest complaints […]

Scandinavian Airlines

As our society evolves, our knowledge expands and our awareness grows. Today as more and more people realize the importance of sustainability, companies find themselves re-evaluating their strategies. Airline industries in particular are perceived as contributing to the global warming effect, and are therefore subject to government regulations with regards to noise, CO2 and NOx […]

Get access to
knowledge base

MOney Back
No Hidden
Knowledge base
Become a Member