AirAsia

History of AirAsia

AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government – owned conglomerate, DRB-Hicom (Diversified Resources Berhad- The Heavy Industries Corporation of Malaysia Berhad). On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn. Bhd. for […]

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Air Asia Strategy

Started-up right after the 911 terrorist incident in the US, AirAsia was able to benefit from the reduced cost structure from leasing cost to operating cost. The company focus on the low budget airline model which was pioneered by JetBlue and Southwest in the US, Ryanair and Easyjet in Europe. Similarly, AirAsia mainly earned its […]

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Cheap Air Travel

Air travel has always been considered the privilege of the higher classes, especially in the developing nations of the world. The economically backward sections of the society always had to distance themselves from travelling by air on account of lack of affordability. The liberalization of airline policies by the government and the recent increase in […]

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Provide leadership

To be the best company to work for whereby employees are treated as part of a big family Safety- Adopting a zero tolerance to unsafe practices and strive for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing our People- Committing to our people’s development and […]

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