Advertising

Advertising’s Fifteen Basic Appeals

Advertising is an art that employs different approaches in winning the attention of the customer and, subsequently, the decision to buy. Every ad is a variation of the other and often represents basic appeals that target the customer. This is an analysis on two ads. Using the research done by the psychologist Henry Murray, Fowles […]

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What is the cultural significance of advertising

The two texts given by Dallas Smythe and Raymond Williams both are about advertising. My task is to do a comparative analysis of popular culture focusing on advertising. I will explain the focus point of the texts and support my analysis by using quotes from the texts.According to Smythe, ‘the audience commodity is a non-durable […]

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The harmful effects of advertising to children

Advertising aimed at children is nothing new-remember “Trix are for kids”? But in today’s society, the under-thirteen age group is being seduced into consumer culture in increasingly harmful yet subtle ways. Marketers easily influence children’s values by stressing the importance of brand name awareness, which in turn promotes status craze. The theory of conspicuous consumption […]

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Advertising reflects an understanding of cognitive-behavioural theory

Advertising agencies have for years been trying to influence behaviour, regardless of whether that behaviour is sales of a product, votes in an election, or donations to a cause. The advertising industry has long been challenged to explain how advertising works (Ambach & Hess, 2000; Vaughn, 1980). That it does work is not an issue, […]

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Viral Advertising in Facebook and Twitter Among Ust Students

Introduction The significance of having to deal with the sense of purpose in everything that had been done is highly seen on this era. There is no other way in summarizing how the world is viewed with the ideals and perspectives as of what it has been dictated to, by the norms and regulations to […]

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Analysis of a Magazine Advert

Media is a powerful means of communication whether it is through television, radio or newspaper. It has many purposes, some of which include informing the public about current issues taking place in the world, entertainment, raising awareness and advertising amongst others. Advertising is the act of calling the public’s attention to one’s product, service or […]

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Aunt Bessie’s

In my essay I am going to be looking at logos, slogans, target audience, selling techniques of two adverts. I am going to compare and contrast them; I am going to be looking the two food adverts: Advert one which is an Anchor Spreadable and advert two which is Aunt Bessie’s Yorkshire puddings. The Anchor […]

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Comparing two holiday adverts

In this essay I will discuss the differences between two holiday adverts. The first is for a holiday in Blackpool and the other is for a much different holiday in Ibiza. Each has different selling techniques to attract their buying audience. The first obvious difference between the two adverts is the layout. The Blackpool advert […]

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Comparing two charity adverts: Which is more effective

Everyday we see adverts appealing for us to donate money to a good cause. Two examples of charity adverts include a Medecins Sans Frontieres advert, both appealing for donations to help with the Afghan Crisis. They both use many different persuasive techniques, including pictures, text and headings among others. However both adverts approach and use […]

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Comparing newspapers

Item 1 Jersey, by looking at the advertisement the languages it uses is really simple and easy to understand, for example, ”island packed full of history and interesting places” and it also uses French language, for a flavour of French romance because Paris is known as the most romantic city in the world. The title […]

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Nina Riccii perfume adverts – TV and magazine evaluation

The conventions of a female perfume advert are generally very similar. Stereotypically, perfume adverts aimed at women show the idealistic woman. They would usually use a dominative, independent woman or an innocent, naive woman. This usually depends on the genre of the brand and whether it is aimed at a more mature audience or at […]

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Analyse Adverts For Notte by Bvlgari and Be Delicious by DKNY

Both Advert 1 and 2 are of a set of perfumes for men and women called ‘Notte’ by Bvlgari and ‘Be Delicious’ by DKNY respectively. Although both adverts are for perfumes for men and women, the presentational and psychological techniques used in them differ greatly, creating a very different reaction from their target audiences. Advert […]

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Adverts for perfumes

In advert 1 the target audience is women between the ages of 20 and 30. The initial most noticeable components are the bottle and the famous model Beyonce. The advert uses a MCU which gives the effect of it being slightly edgy and intimate. The use of the subtle low angle gives the impression that […]

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Tennant’s Lager Advert

Tennent’s Lager is a popular and best-selling kind of beer in Scotland. Its currently owned company C&C Group purchased the Tennent’s Caledonian Breweries in late August 2009 from another brewery company in Belgium. One of the many adverts we studied as a class was Caledonia’s Tennent’s Lager advert. This advert was first aired around 1990 […]

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The media dependence on advertising revenue

One of the main sources of revenue for the media is advertising. For commercial television, radio and the press, advertising is their lifeblood. Advertisers have one aim. This is to promote sales of their products and services through ensuring that their adverts reach their target audiences. The profitability of ITV, Channel 4 and other commercial […]

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Why Was the 1984 To 1990 Levi Strauss Advertising Campaign So Successful

In the early 1980’s sales of Levi 501 jeans had slumped in the U.K so the management took action with a series of adverts aimed at the younger generation. As a result sales increased by 20 times in the U.K.The adverts worked on levis reputation of being the classic blue jean and used American values […]

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Tetley Tea Advert Evaluation

The task for this brief was to investigate how Tetley advertise their product and how they choose their target audience and for the last part of the brief we would create our very own Tetley Tea advert and enter our videos into a yearly Tetley Tea competition. The brief consist of doing an amount of […]

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Product Placement: Facing Yet Another Dark Art

Product placement is a form of advertising that has become progressively popular in today’s business world. In Keith McPherson’s 2008 article “Product Placement: Facing Yet Another Dark Art”, McPherson attempts to persuade teacher-librarians to assist students in developing their abilities to identify the intent of product placement messages, make reasoned judgments in light of this […]

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Analyse the techniques used in the 1996 Levi’s Riveted advertisement

Advertising is bringing information to people. It takes many forms, from displaying the product in a shop window to showing a television advertisement or sponsoring an F1 car. Advertising is mainly used to ‘sell’ a product, but it can also be used to spread diplomatic propaganda or to raise public awareness about a particular health […]

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Advertising Commentary

What the advertisement that I will be talking about is trying to sell, is a perfume for early aged women and girls and it is target to an audience between 16 and 35 years old and it was released in the early 1990 s. It is obvious that the company is trying to sell as […]

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Adverts Produced by Bartle Bogle Hegarty in the 1980s

The history of jeans or denim goes way back far into the 1500s. Then was the birth of jeans – tightly woven cotton. Yet a century later in France, in the area of Nimes, there was produced a material combination of wool and silk. It earned the name ‘denim’, from the middle part of Serge […]

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Advertising Ethics: Alcohol and Tobacco

I. Introduction Commercial advertising is defined as, “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product. ” (Velasquez, 2012, p. 322) However, it is clear that advertising often delivers little information and is often accused […]

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