The Acer Group

This case traces the history of Acer as it builds a multinational from its home base in Taiwan. It explores the difficulties faced by an Asian company in expanding internationally and how Acer has overcome these with innovative strategies. The inherent tension between achieving global scale economies and large responsiveness is also explored. Positioning and […]

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Laptops from Lapland`- The story of ACER computers

Good business thrives in good business environment.  Between Russia and Finland, although Russia is the target market, the former offers more protection for business.  This is confirmed by case facts saying, “Finland, with its law-abiding business environment and highly developed infrastructure, offered a vision of everything Russia was not.

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