Star Wars: The Force Awakens – Case study

Star Wars: The Force Awakens – Director
J. J. Abrams
Star Wars: The Force Awakens – Box Office
2.053 billion USD
Star Wars: The Force Awakens – Budget
245 million USD
Star Wars: The Force Awakens – Release date
17th December 2015
Star Wars: The Force Awakens – postioning
Released near Christmas so that people will watch the film and want memorabilia for Christmas. It completely overshadowed all other films released at the same time.
Star Wars: The Force Awakens – Teaser trailer
28th November 2014 – released over a year before the film was released creating a buzz of excitement in advance.
Star Wars: The Force Awakens – Fans
The film already has a pre-existing fanbase due to being part of the Star Wars series. Fans created their own posters, fan films, conventions etc. creating free marketing for the film.

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