sociology chapter 11- the media

Different technologies that send a message to people that receive it

Problems associated with the media
>violence, racism, sexism, dissémination
>unequal advantages for some social groups
>Privacy issues

Functionalist (Media)
Examines relationships between media and other social institutions
>media is a link between people and the nation
>”Collective consciousness”
>examines functions and disfunction’s of the media
–ex: violent media= more aggressive people
–ex: more tv= poor physical health

Conflict (Media)
The media can only be fully understood when we learn who controls it
>the media serves conglomerates ($$$)
>media serves the corporate powers (Elite)

Problems with media (conflict theory)
5 large entertainment companies manipulate what we see, read, and hear

Media devaluates women and minorities
–Ex: “Buffy the Vampire Slayer” is sexualized
>Media undermines women who challenge gender roles

Focuses on symbols and messages of media and how those define reality
>Mass media decides what is worthy of news
>shapes public agenda

Big Brother
>Consumer privacy is a major issue
>Internet tracks personal info and online activities
>Social media companies have been scrutinized for using user’s info

Digital Divide
Gap separates individuals who have access to technology from those who do not
>Lack of tech. harms life chances
>Symptom of larger social problems

Demographic differences in internet usage
Every race has improved, but usage rates are:
1. whites
2. blacks
3. hispanics

Digital Divide as a global problem
> less than 10% of the world uses the internet
> China, US, and Japan have largest internet usage

Internet abuse and addiction
5 types of excessive use…
1. cyber sexual addiction
2. cyber relationship addiction
3. net compulsions
4. information overload
5. computer addiction

Internet Abuse at work
people spend aprox. 1hr/day on internet at work
>up to $35million in costs

Problems with TV
>Children watch average of 6hr/day
>violence increase
>childhood obesity

Trust in the News Media
Generally declining trust
>70% of public feels that news organizations are influenced by powerful people

FCC & Telecommunications act of 1996
Regulates interstate and international communication by radio, TV, wire, satellite and cabel

Who is watching the media? keeping them in check
>AIM & FAIR try to expose bias and report news fairly
>Committee to protect journalism

Media Literacy
the ability to sift through/ analyze the messages that inform, entertain, and sell to us

10 basic principles of media literacy education
1. Medium
2. media literacy
3. construction of reality
4. product techniques
5. value messages
6. commercial motives
7. individual meanings
8. emotional transfer
9. pacing
10. symbolic rhetoric or techniques of persuasion

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