Social Psychology – Informational Social Influence

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What is Informational Social Influence?
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When people conform because they want to do the ‘right’ thing
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When are you most likely to be affected by Informational Social Influence?
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1) Moving situations (school to college) 2) In an ambiguous / unclear situation for example an emergency 3) If we feel like other people around us have more expertise in the area so we make look to them for assistance. 4) When it is a new situation, you may follow the others due to not having a schema for the situation.
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What research supports this?
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Asch (1951) and Sherif (1935)

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