why advertise with social media?
drive customers to your site
conversations with customers
represent and mange your brand
raise awareness for cause/promotion/event
types of social media
social media stakeholders
with social media always…
have clear goals
don’t expect overnight results
provide great experience for customers
social media is…..
any form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
negatives of traditional marketing?
one way, static broadcast techonlogies.
no instant feed back.
pros of social media marketing?
allows us to create and distribute our own content.
allows small brands to make a name for themselves.
what is a jab?
building a relationship with and engaging with your customers through incredible, heartfelt service and social media.
light weight pieces of content that benefit your customer by making them laugh, snicker, ponder, play a game, feel appreciated, or escape.
what is a right hook?
call to action that benefit your business.
show ROI and results.
converts traffic to sales.
how to engage?
tell your story through native content across all platforms.
particularly at the moment when they are making a purchasing decision.
good social media requires 4 things.
long term commitment
good content is….
share-able, relevant, and valuable.
businesses must consider 3 things when advertising with social media.
nuances of different platforms
what makes a great story?
creates an emotion.
must be compelling and native.
must understand users.
stay true to brand.
perfect right hook always has 3 characteristics.
call to action is simple and easy to understand.
perfectly crafted for mobile and digital devices.
respect nuances of different social networks.
6 rules for outstanding content.
doesn’t make demands often
leverages pop culture
consistent and self aware
content management system that makes it easy for anyone to publish short articles called posts.
popular features of blogs.
benefits of a blog:
can be integrated with other social media.
converse with customer base.
offer your opinion.
link to related blogs.
alert customers on new and cool shit.
share community involvement.
keep post to single topic.
long posts include scannable items.
set a goal (1 post per day)
respond to comments.
cascading style sheets
hyper text mark up language
rich site summary. allows you to view the site from inboxes.
archive and category pages:
allow reader to navigate blog by topic and time
list of your recommended blog reads in side bar.
popular blogging platforms:
content strategies for blogs.
how to build an audience for your blog
link and comment to other blogs.
content has useful information.
link to your blog from other social networks.