Several social movements

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Business must have a social purpose; business concerns must discharge social responsibility and social obligations and have social commitment. Otherwise, business cannot enjoy social sanction.

There are a host of factors like social values, culture, beliefs, tradition and convention, social attitudes, social institutions, class structure, social group pressure and dynamics. The nature of social objectives and priorities, along with the set of social constraints, give form and content to several social movements. Successful business managers cannot afford to neglect these movements, and their underlying ethos.Business ethics are very much influenced by social movements, social systems and social preferences. In a very broad sense, therefore, the social environment happens to be the culmination of forces operating from different platforms such as history, culture, polity, ethics and morality, values and institutions, .

Society itself has to balance the achievements and aspirations of various individuals, groups, communities and institutions. No business can survive and grow without social harmony. Different countries, over different time periods, attain social harmony and order of different forms, through different ways and means.Thus the social environment differs over space, time and methods. (Hitt, 2001) Education and culture as an ingredient of the sociological environment, In this category one may list the attitude towards education; the need for business education; education matching the skill requirement of industry and manpower utilization, the role of business schools and executive development programmes, education versus training; correlation between formal literacy and the level of culture; the spread of education and its the impact on business ethics; material progress and business morality; business culture and organizational culture.At a given point of time, society has a level of achievements and aspirations.

Such achievements and aspirations have to be defined clearly and categorically, and any divergence between the two has to be bridged through relentless social effort taking care of social welfare and social constraints. This is where the role of the Government as a welfare state comes in. The Government is the apex social institution. Particularly in a democracy the Government has the very responsible function of maintaining social order and harmony in view of the interests of the majority.

It is the Government which has to make sure that social progress is not handicapped by the tyranny of the majority; otherwise social tensions will mount even under democracy. Certainly, business cannot grow under social tension. The social environment includes a host of factors like social values, cultures, beliefs, traditions, social institutions, class structure, social group pressures, or social dynamics, etc. The nature of the social objectives and priorities, along with the set of constraints, give form and content to several social movements.(Cascio, W. F,1992) The critical elements of the socio-cultural environment are: social institutions and systems, social values and attitudes, education and culture, social groups and movements, the socio-economic order, social problems and prospects, etc.

The management of the enterprise has therefore to strike a balance between the interests of all groups or stakeholders. The business has therefore to be run in a socially responsible manner. This is necessary if the business has to survive and grow in the long run.References1.

International Management: Culture, Strategy and Behaviour’, 6th Edn, McGraw Hill, New York2. Hitt, Michael A, (2001), Strategic Management: Competitiveness and globalization, 4th ed. , Thomson Learning.3.

Srivastava, R. M. (1999). Strategic Planning: Formulation Of Corporate Strategy (Texts and Cases) 1st ed. , Macmillan Limited.4.

Hamel,G, Collaborate with your Competitors and Win, Harvard Business review,67,1,1989,133-9.

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