Search Engine Optimization

Length: 1152 words

Search Engine Optimization (SEO), is the process or a technique of structuring a website or a webpage in order to improve its visibility so that it shows up in several search engines. Search engine optimization includes addition of prominent key phrases and keywords to the websites. Lots of people use the internet every day to search for information, watch news, play games, etc. SEO ensures that the website will be one of the choices listed to select by the people. Commonly, the webpages that appear early or are on the top and are frequently appeared in the search results are more often visited by the people.

Usually internet users only allocate the best few choices that appear on the top and find what they are looking for within those websites. 87% of the websites with heavy online traffic appear on the first page of a search engine and this all happens because the web designers of such websites have done proper SEO. Search engine optimization target various kinds of search that includes video search, local search, image search and various industry-specific vertical search engine (Jones, 87).

This provides a website with a web presence. SEO contemplates what people search for and how several search engines work. Optimizing a site involves editing its content and related coding to increase its significance to particular keyword and to eradicate obstacles to the indexing activities of search engines. Another tactic of search engine optimization includes promoting a site to upsurge the number of inbound links or backlinks. As the use of the Internet is growing day by day, SEO has grown too.

Search engine optimization first started in the 1990s with individuals succumbing their websites and webpages to search engines. Search engines then programs known as Spiders that examines the Web, catalogs thousands of webpages it comes across and store the data (Blankson, 158). The early SEO files used Meta tags and algorithms. Algorithm is the practice that is used for a specific task. This type of programming is very complex and is very common in computer applications. In 1936 it was used for the very first time for mathematic equations.

Meta tags are the part of the site’s HTML code. It works with algorithms to make and access data about a specific webpage and assists in categorizing the information in search engines. People viewing a website cannot view the Meta tags because they are behind the scene. As the internet became popular, Meta tag process was improved with the latest techniques and technology letting it to be beneficial in keyword searches on the several search engines. Each time an algorithm is accessed the same pattern of steps is repeated over and over again.

Danny Sullivan, an industry analyst said that the phrase “search engine optimization” most likely came into use in 1997. Web designers that are concerned with the search engines and Search Engine Optimization work collectively to make online searches simple and fast for internet users. By 2004, search engines had merged an extensive variety of unidentified issues in their ranking algorithms in order to decrease the link manipulation impact. The prominent search engines like Yahoo and Google do not reveal the algorithms used by them to rank webpages.

Google started identifying search results for every internet user in 2005, and in 2007 it declared a movement against paid links that relocate PageRank. On 15th June, 2009, Google revealed that it has alleviated the effects of PageRank sculpting. A well-known software engineer, Matt Cutts at Google proclaimed that Google Bot will no longer treat nofollowed links to prevent search engine optimization service providers from using nofollow for PageRank sculpting. Due to this change the practice of nofollow leads to disappearance of PageRank.

Hence, SEO engineers established substitute system that replaces nofollowed tags with obscured JavaScript and hence allow PageRank sculpting. In addition, various solutions were suggested that embrace the usage of Flash, iframes and JavaScript. In order to populate search results, in 2009 Google announced that it would use the web search history of its online users. Real-time-search was presented in late 2009 in an effort to create search results more appropriate and pertinent.

In history, website administrators have consumed months and even several years optimizing a site in order to upsurge search rankings. There are numerous benefits of Search Engine Optimization in the present era and its importance is widespread. Search engines provide their users with the most applicable websites for any specific query. The status of any search engine is obsolete without two components that are accuracy and relevancy. Search engine optimization is as effective as the usefulness and quality of the content of the webpages.

When undertaking a new online task or project, it is very essential that search engine optimization is the chief focus in the beginning and during the project or task. SEO can double profits and sales if done correctly. It is not very easy and does take work and effort but the after rewards are remarkable and can keep fulfilling and rewarding for several years. The purpose of SEO is to be located in the place where the customer is and to be positioned well than the rivals.

SEO is very important because its objective is to increase web user counts by standing on the top in the search results by using the most suitable keywords counts that describe the content of the website. For instance, when your webpage is on the first page of the search result, this can actually remarkably increase the sales. SEO is very beneficial for the target audience as they want a visually attractive webpage that is very easy and simple to navigate. How the web designer code the website significantly impact site’s search engine visibility as they affect indexation and crawling.

SEO techniques are widely used and its practices are many. There are several techniques that can be used to confirm that a website is well positioned and indexed in the foremost search engines. While Search Engine Optimization techniques change frequently. Few of them that are central for good positioning are Web Site Copywriting, Link Popularity, Spider Analysis, Domain name selection, Directory and file names, Hypertext Links, Basic Links and Site Map, Robots Exclusion File and Meta Tags. In the end it can be said that the future of Search Engine Optimization seems to be very positive and bright.

The use of the internet keeps increasing day by day as it is a very good source of entertainment, shopping, work and information for people all around the globe. Number of individuals using the internet continues to increase daily. The domain of search engine optimization is not very simple to figure out and therefore one has to be one step ahead of the competition. As the technology is improving, the world of SEO continues to change because it is a kind of a field that will never stop changing and growing to the demands of marketing, customers and concept of e-commerce.

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