Samsung ruling put an exclamation mark to Samsung”s values of Corporate Social Responsibility towards its stakeholder. Within Samsung where some designers feel the overlooked and undermined, there are calls for a change of lack” (Kim, 2012). Samsung designer who din”t want to reveal his identity quoted, Designers have a lot of unique and creative ideas, but these have to be loved by the top decision makers. The problem was because they were so fascinated by Apple design; these ideas were”t really satisfactory to please the top leave” (Kim, 2012).
Samsung executives that refer the issue as crises of design” seem to move on nationally. The decision making at Samsung appears to be quick, responsive to the demands of market, flexible and meeting the needs of the hour. Samsung”s mobile chief Shin is optimistic about the future of the company as he guaranteed to proffer extra- ordinary, innovating, and unique products in future at Europe”s biggest Page 2 electronic show.
Shin also credited Samsung”s extraordinary, elite workforce by calling them diligent and exemplary” (Kim, 2012). LOCAL AND BUSINESS STRATEGY Local: Samsung Electronics Bldg. , 1320-10 Echo-2-dong, Echo-GU Seoul 137-857 South Korea Business Strategy: Samsung appeals to more markets by providing a plethora of gadgets such as cell phones, smartness, tablets, etc. To both low and high-end markets meaning at east one of their products will, presumably, appeal to a person.
Samsung has done well in the low-end market, but has only recently begun increasing its presence in the smartened market and has enjoyed a good amount of success thus far as a they also have smartness running the Windows Phone SO as well. Samsung”s flood the market strategy works so well because they are able to not only diversify their hardware, but the software that runs on their smartness as well. Samsung”s flood hardware, but the software that runs on their smartness as well. Working at Samsung has been a truly global experience and tremendous learning opportunity, from professional and personal Standpoint” (Lindsey Hamilton, 2013) “l am able to develop a much deeper understanding of the daily operations that fuels the success of the company after transition to a line management” (Echelon Ha, 2013) “Not only are we one of the world”s leading technology companies, with a commitment to innovation and growth but we also provide many opportunities for professional development around international business and working across cultures” (David Steel, 2013) Page 3 “Since the day I arrived I have enjoyed the people, food and the buzz of the city. Seoul s an upcoming city with an energy that surprised me” (Aster Sinned, 2013) Custom Graphic 1 : Samsung Smartened Releases 2009-2010 IV. SOOT and ups (Management Segmentation) 1 . SOOT ANALYSIS SOOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Page 4 Samsung Electronics has an enormous brand power. There are many international distribution channels. The company gives the customer first level of service.
They have first level of technology to produce and adapt to the change. THREAT: Market places are fully crowded with product as much as growth rate is almost not rising. Competitors are changing environmentally. Market place is integrated to one place internationally. Environmental policy is enforced by law and institutions. OPPORTUNITY: Environmentalism is being another theme in the business. Nowadays, social responsibility of the company is emphasized as a contributions, environment-friendly product and so on. Consumer taste for product is changing into green product, unreflective product. The company is maintaining good relationship with labors.