Role of Bloggers in the Fashion Industry Essay Example

they get from their followers and aspiring readers.
With increasing influence from fashion or style bloggers, this research shows how supportive relations that are supplemented with public outreach and relations on product reviews can pave way for the exposure and publicity for designers, majorly new designers thus enhancing their success in the fashion business.

1.1 Problem Statement

Whether an ardent fan or just somebody who decide onto cloth themselves on a daily basis, the fashion industry is more likely to be part of the modern individual lifestyle, making fashion stylists more potent as both capitalists and women (Pham, 2011). As production it constantly changes and evolving concerning influencers, many developers have built their brands into legacies thus leading to their success. This will create a hindrance for most young inventors who yearn to make in the business.

Despite learning giving courses and majors for individuals who yearn to be successful in the business, young inventors work for several years before they attain their fame. For instance, the American designer, Michel Kors, he began as just a mere selling point but have since evolved into the most successful firm in the industry (Mohr, 2013). With fashion media such as blogs and other social media provision, inventors have developed their brand's coverage to uphold consumer communication leading to their successful publicizing of their products for sale. Since in the fashion industry, it is not prompting the buyer how good the products are, but it is getting them to buy (Marwick, 2013, July). This is the major difference in the fashion industry. Currently, inventors are taking their brands into the internet and social media sites amongst others. Thus young designers should master

same techniques so as to stand up against those already in the market thus enhancing their customer base. Since new developers cannot rely on themselves for marketing, they should venture with a blogger who will in turn aid in their marketing mix strategies.

Additionally, strategies on social sites which includes, outreach to product mentions and influencers, young inventors have an enormous opportunity for innovating marketing by creating connections with style bloggers due to the fact that blogging is anticipated to be the next media influencer. Bloggers are taking advertising and marketing resources from prominent universal brands, and thus many are in the vanguard of social media revolutions with more than million followers globally.

1.2 Background of the Problem

Annually, designers develop two innovative tools to show on the main style week runways. In the year 1943, New York Fashion Week (NYFW) has been the one consulted for various fashions elite for unity and exposure to anticipated collections. In the fashion industry, public relations are inviting bloggers to their shows who will, in turn, expose their products to a large base of consumers globally (Marwick, 2013, July). Due to the recent technological advancement, No designers are still relying on traditional forms of advertising but have resolved to blog and magazine and celebrities to take over the exposure. The major difference between the traditional means and the modern means of marketing like the use of blogs is the level of outreach and advertising techniques. As a result of this, designers are relying upon media exposure for exposure of their products and interaction with consumers and promoting conversations regarding their collections (Pham, 2011). The daily conversation with clients and customers build

a strong relationship between the two parties hence its success. Also, the comments received fromcustomers are crucial in making adjustment thus enhancing customer satisfaction. As the society starts to rely on social media and blogs for information, also does the designers; they have begun to rely on bloggers for brand advertisement and creating awareness for their products in the fashion industry.

There is minimal data which reveals the impacts of blogging outreach in fashion business, and no exact means of measuring the product and designer triumph based on this means of public outreach and relations plan. However, public outreach and relations plan in any market depends upon the relationship that promotes success of the brand involved. Thus building a strong relationship with individuals or style bloggers who are well established in relationship with style clients and consumers, must be applied to appendage any public outreach and relation technique.

1.3 Research Purpose

As public associations are becoming more important to brand achievement, all commerce ventures and exposure are developing new marketing strategies and outreaches so as to withstand in the current global competitive market (Black, 2013). In the style business, such methods of outreach which allow for inventors collection to be accessible with the view of fostering conversation with customers are achieved through social media, majorly blogs. The fashion industry has been promoted by magazines over the past decades depicting their collections and brands; this gives less room for young designers (Pham, 2011). Therefore, to be respected and earn consumer trust, new designers must recognize the new outreach services like blogs. By building a strong relationship with bloggers, young emerging inventors have a chance to link with bloggers audiences

or followers thus growing their publicity and attentiveness.

1.4 Study Setting

As part of the accomplishment of the Project, this research will be steered at State University. Conversations together with interviews will be held with public relations specialists, style bloggers and clients of fashion media in-person as well as mail replies. Each question will be directed towards each person’s position, but will be directed towards analogous subjects in order to deliver cohesive examination. These research inquiries will reveal how each person views the influence of blogger exposure and outreach in gaining favorable market share following for different brands, particularly in the style business. Data gathered in the literature review and through these discussions and interviews will recommend blogger outreach and relations-building as vital to any public associations strategy in the style business.

1.5 Research Questions

Why fashion bloggers are trusted and accepted and trendsetters just like celebrities and can be trusted by customers?
How can and will style bloggers buffer brand publicity?
How is arelationship between bloggers and designers beneficial for both parties?
How have individual fashion blogs created and hastened fashion business?
How the relationships are important to new designers than those with well-developed outreaches?

Chapter 2

2.0 Literature Review

The purpose of the literature review is to analyze existing literature on the role of bloggers in the fashion industry. Many people undertake to blog for many reasons either as writers or readers (Nardi, Schiano, & Gumbrecht, 2004). The blog is shortened from Weblog; it is frequently updated website which consists of personal observation, excerpts and comments points (Black, 2013). It is typically run by one person. The most important reason is for diverse social activities, and bloggers principally started blogging due to influence from

their friends. In addition, bloggers before pertaining blogging, they must have an audience in mind; this attracts people of the same opinion (Nardi, Schiano, & Gumbrecht, 2004). Therefore, it rational to state that blogging is revolutionary and promotional tool that companies are operating in digital world embraces, and the fashion industry is no exception. In addition, The Literature Review shows the consideration of the role of bloggers which already exist; they bring impacts on marketing tactics on the fashion industry. Just like other social media, the set of connections of blogs is providing an important role this is through the, sharing news, trends and opinion, and sharing of the information via word-of-mouth (Ahn, Kim & Park, 2010). Social media is applications and websites that enable consumers to share and create content or participate in networking.

Furthermore, based on previous research through articulated assets, fashion artists or bloggers have settled into critical resources for Marques' and fashioners' advertising procedures to remain relevant in the industry; outreach towards these individuals as structures, items see, and various differing approaches give the contemplations and relations with purchasers that fashioners rely on upon to keep up and augment mark care or mindfulness and endowment. Moreover, these bloggers, set apart by their amazingly limitless followings over their electronic social connecting frameworks because of their influential capabilities, have prepared themselves as the exchanges' freshest, most stable business visionaries and brand envois. By making plan open as the provoke conveyance of direct items, they have made a perfect sort of two-way correspondence that engages originators to stay presented in an engaged or focused business that relies on upon seriously upon hurried together with visual

mediums.

Additionally, while looking into the literature or writing, it can be concluded that blogging as a device to supplement and enhance advertising and promoting techniques in the fashion business. Certainly not again are architects, particularly new developers, exclusively dependent all alone group, sites, and single social media systems amongst others. However, they should consult the influencers and representatives that the fashion consumers or buyers have esteemed as trusted pioneers or trendsetters and these are bloggers whom they have a networked environment, which is a essential characteristic of a blogger in a saturated space. Trendsetter is an individual who establishes trends in dress, footwear, and other fashion business tools. This provide great opportunities for fashion designers to market their products. Consumer dependence via web-based networking media and legitimate item appraisals of fashion's current items are what control is gaining practices. Current purchasing practices in the industry begin with visual enthusiasm and mass dialogue that is interesting types of post that fashion web journals or blogs advance.

The following analysis or examination of numerous sources originates from the point of view that depicts the importance of consolidating and using style bloggers or designers into both new and prepared designers' open relations techniques, at last, to expand brand awareness thus its success.

2.1 Trait Theory

Bloggers have personality trait which enables them to attract the attention of audience hence passing information effectively. In this study, we use the five-factor model of personality. Bloggers’ personality is characterized as (Vaughn, et al., 2014). -;

2.1.0 Neuroticism

It is the measure of how emotional bloggers are; bloggers that have high neurotic are more often to serve the purpose as cathartic or auto-therapeutic. This concurs with previous

literature greater self-reference and negative emotion words and fewer references to others (Oberlander and Gill, 2006). It’s essential for bloggers to have low neuroticism for them to create an interactive environment with the audience.

2.1.1 Openness

In fashion industry transparency is the key to success; the more the bloggers are open, the more trust they built. This overlap with previous literature that having openness trumped the power of focus groups (Bailey, 2011).

2.1.2 Agreeableness

For bloggers to have a large audience, they must be sympathetic, kind, warm, cooperative, and considerate. Bloggers are unique because they have the power to communicate and pass information anonymously ( Attrill, 2015).

2.1.3 Conscientiousness

Bloggers must take a lot of precautions before writing anything in their blogs. They are effective, organized in everything they are doing.

2.2 Social Impact Theory and Blog Marketing

Social impact theory is strategies used by social media networks to position brands. It affirms the impact that the bloggers have in influencing the buying capabilities of individual consumers in the fashion industry because they know how to interact with their readers well. The factors that influence this theory are strengths, immediacy, and number. Besides, the bloggers provide strengths in the form of followers and people they have a relationship with this enables them to have more influence in the fashion industry (Brno, 2014). A follower is an individual who follows a specific person or group on as social site or web page together with applications. Bloggers provide immediacy both virtually and temporary; they provide connections between fashion designers and buyers or customers. The greater the number of blogs the more impact they have in the market.

Furthermore, with the fashion business' snappy pace, dependence on

a one of a kind brand image and built up acquaintances in all parts of a trade wander, blog developers have established themselves as vital advertising and promoting agents. As affirmed by Seeker, "fashion showcasing utilizes normal methods of publicizing and geometric surveying with the addition of tools specific to the design business, that includes item improvement, pricing, branding, and anticipating or forecasting" (Sedeke, 2013). Web blogging upgrades these tools as the locales are presented to huge, trusted followings, controlled by a group of fans, mail supporters, site hits, and remarks or comments amongst others. By the fact that when joined with their associations with fashion architects, their impact stretches out as essential fragments to brand exposure or awareness. Like other social channels, "the method of web journals or blogs is playing out a crucial part in making trends, imparting update and insight, what's more, or happening, spreading data using verbal" (Ahn, Kim,, 2010). Intermittently, bloggers post new updates at varying rate but at least once per day, thus making their blogs pages or sites impeccable hotspots for publicizing in such a business whose items, products, and branding moves at a consistently fast.

What's more, as depicted by the Social Impact Theory, marketing experts now ought to consider "situating themselves to profit by significant notions that are popular in the ways people resolve on which things and administrations to expend, and how they truly devour them" (Mir and Zaheer, 2012). Purchasers in the form business hope to electronic long range informal communication for patterns and, especially, to outline destinations where they can put a thing fit as a fiddle and fashion. In disdain numerous bloggers are

seen as unskillful specialists compared with that of preservationist media workforce, "clients trust more in the thing related substance or information made which differing buyers produce on social organizing sites, interactive media destinations, blogs thus on than organization delivered related content, in spite of being by ambiguous or irrelevant to the buyer" (Mir et.al, 2012). Prints, supplemented with itemized portrayals as well as guidance, allow the group of viewers to see a product on a live theme in an extraordinary style, in this way, reassuring on the web groups and "two-way communication that merges remarks and energizes devotees or followers."

Additionally, fashion sites overwhelm this communication in the form industry, "gaining a power out of the thought of clients given the stage's near and dear and brainy approach versus the settled in treatment through the prevalent press" (Sedeke, 2013). Purchasers will potentially be revealed to an item with proximity in the blogosphere, classify with and adore the one sort of style of a specific blogger and, finally, increase mark presentation and advantages for the fashioner.

2.3 Product Placement On Blogs As A Public Relations Tactic

Product placement is when a company or business promotes its products by use of advertising technique in which they make their products appear on the website, film or any other media. Market these days are so saturated with different brands, creating stiff competition with this way every brand is investing a strategy to outcome competitors this involve the use of product placement. Many bloggers have developed a plan for including products in the content they are passing, since consumers trust blogs about the product they are promoting; with this it expands the market

potential of the product.

Furthermore, whether implemented by a publicity firm or a fashioner's in-house notoriety gather, scuffle to the most presented and vital design bloggers is a moment relationship with crucial purchaser relationship which drives the outline business. In light of the electronic, verbal trade perspective, both engineers and plan bloggers exploit from the dispersal of thing overviews on online journals as a result of likely appreciation in the social and purchaser joint effort, ache for money related spurring power, and feasible for stimulated self-esteem in the exchange. For creators, form bloggers are the wellspring of the pre-getting time of their items, making them basic to any advancing framework (Ahn, et.al 2010). Among numerous points of interest to bloggers, at whatever point a viewer taps on a post or publicizing on their online diaries, they are paid or compensated (Lea-Greenwood, 2013). Likewise, for customers, arrange discourse with the people and the blogger advances their desires for late patterns in fashion. This, hence, offers essential information into getting manner for the brand and, more indispensable, advances extended excitement for present and future things posted on the blog (Marken, 2005). In view of our overall population's reliance upon the web, planners and brands can listen to these client voices "remembering the ultimate objective to be instructed not just about changing buyer needs and examples, moreover to hear the customer's decision about contenders or things" (Gilfoil, 2012).

Among various determinants, form or fashion bloggers are created enticing in light of a productive taking after across over social mediums. Bloggers have thousands, even millions, of viewers consistently that are dependable supporters and devotees, see their goals and fashional groups and,

more basically, look to these objectives for thing overhauls and use directly. Exactly when taking after estimations or measurements, for instance, unique points of view and taps on a website page, "the traverse of a web page's visitor base distinctly compares with visitors' behavioral significance of substance usage on the webpage. That is, a number of momentous visitors that a website attracts is decidedly associated with the typical number of pages downloaded by these amazing visitors" (I-Ping, Chun-Yao and Chien-Wen, 2010). In this way, more snaps or snaps and site hits concur with more open entryways for the viewers to tap on either a promotion or embedded association or notice, consequently, continuing with the purchasing strategy. Thing position, supplemented with connections, either to the thing's arrangement house or open retailer, is a segment unique to blogging got from purchasers' reliance upon the web to purchase things.

Likewise, navigating from whole urban groups the world over, the plan business is one that is socially contrasting, adding to the broad closeness of bloggers on the web. Toward the day's end, "online diaries give a channel for accomplishing innumerable scattered gatherings of spectators or devotees, which in this manner extends care and bolster bargains" (Pal , 2010). The likelihood of accessibility adds to the acculturating way of sites allowing customers, whether consistent viewers of design bloggers or those that keep running on a particular blog due to its enormous after, to relate likewise, rely on upon bloggers for inspiration and acquiring conduct. Bloggers who indicate a thing reveal their continually creating gatherings of spectators to fashioners and brands, henceforth, growing "look for engine change to Association locales which are

frequently squeezed with information" (Pal & Kapur, 2010). Fashion designers rely on such presentation, especially on the web or online journals where most bleeding edge checking exists, to advance move diagram attempts and closeness in the form business and to purchasers around the world.

2.4 Fashion Bloggers As Influential Trendsetters To Be Seen And Heard

Fashion design is a dependable changing industry with new things and examples being made, besides, planners shivering to be communicated far and wide at any given moment, making unmistakable confirmation with devoted buyers and their slants essential to any quantify of accomplishment. It is this reality that makes advancing and stamping style "more capricious than in various ranges because of the speed and boundlessness of this industry; brands and fashioners ought to twice every year make fresh out of the plastic new aggregations or accumulations, containing a variety of things which are as often as possible appropriated far and wide" (Sedeke, 2013). As a negligible exertion appropriating on the web media, especially basic to new fashioners whose money related arrangements remain at lower capacities, bloggers contribute their vitality searching for high bore information, including things and examples, to supplement a blog section to attract the greatest social event of individuals possible.

Conversely, with customary sorts of plan media, including renowned design or fashion magazines, the fashion organization comes down to the bloggers themselves, making the creation of posts quickly available interestingly with various mediums which require bunches who oversee substance and era (Online Publishing, 2006). Yet huge design print media is still, and will, remain business influencers, "Mechanized is the future, and it's a future where countless, solitary voices can rise to the

effect of a more obvious, institutional few" (Fashion Magazines or Fashion Bloggers, 2013). Various people, especially those "outside" the industry, watch fashion being a specific social event of individuals who have made it. In an industry containing infamous brands which have created and kept up their effect after some time and those individuals who have added to said accomplishment, blogging thinks about individual voices past these picked few triumphs to demonstrate a unique, in vogue style. Right when done in a route meriting swarm thought, a blogger's near fashion style allows the business to be more direct, relatable likewise, available to the masses in a stand-out, insightful path, along these lines, adding to the imperative talks that sites give. Vital to buyers around the world, and to new planners who must fight with arranged specialists, bloggers give an outlet to the fashion business to be open.

Similarly, various bloggers handle their current entrepreneurial achievement by fulfilling a necessity for a distraction of interest. They have strong work ethic and are self motivators that are what makes them so influential. What may have begun with pictures of their own, not yet totally got a handle on style and productive after, some have grabbed pack numbers in the millions, convincing the business to comprehend the obvious "effect of form bloggers that elucidation of various parts; including marketing specialist, promoter, and beautician — not just distribution" (Gibbon, 2011). According to PR Newswire, "style bloggers have aggregated high profiles inside the planning world; various invited by form houses and originators to go to events, dispatches and shows up as a convincing proximity. Accountable for passing on the perplexing subtle elements

of a persistently propelling industry, they have pivotal influence near to organizers, beauticians, and fashion journalists in designing tastes and considerations" (New look Likewise, joint association exertion, 2012). Most modelers "currently have a delegate focusing exclusively on web diaries, taking after their impact on arrangements, notwithstanding different things," to pick which bloggers are welcome to events and outline shows up and furthermore who best to associate with thing for reviews and presentation (Dodes, 2006).

2.5 Increasing Brand Awareness through Further Collaborations

Brand awareness is the consumer familiarity with image, name or qualities of the firm products and services. Brand collaboration as became an essential marketing strategy in the fashion industry; when executed correctly it leads to massive advantages. Through brand collaboration it enables one business to navigate through the less familiar market by collaborating with another company that has knowledge of the same market. Furthermore, it can change the brand’s image of a given business.

The Past, current position, "brands seem to slant toward convincing style bloggers over set up fashioners" regarding composed exertion attempts (Blalock, 2013). Comes to fruition, whether in perspective of advantage or extended brand care, are staggeringly impactful when both bloggers and their cooperated image have practically identical taste and client associations. As Wendy Nguyen, the originator of successful style blog, Wendy's Look book, states that the fashion blogging bunch has an extraordinary arrangement to offer. In which we serve, share slanted, and have a private relationship with our perusers (Blalock, 2013).

In addition, openings the past that of thing reviews as an eventual outcome of these associations get the chance to be an additional technique for publicizing for design's most world class, and freshest,

makers. Beat bloggers cooperate with their sentiment style with brands to layout and make things, have events and propel their most cherished pieces in a present amassing. Like that of VIP thing backings, bloggers' stunningly colossal followings drive an extended brand presentation, and advantage as dedicated supporters purchase their most cherished outline blogger's own specific indications or choice things. Again, trusted associations united with customers' reliance upon design bloggers for the latest examples, translation these bloggers into VIP figures who affect what is unmistakable. For example, maker of the blog, The Blonde Salad, Chiara Ferragni has teamed up with Steve Madden shoes for a gathering due out spring 2014. With more than "1 million entertaining guests and 12,000,000 impressions for each month," this Italian blogger's teamed up gathering will without a doubt be presented to her own, and in addition the brand's, substantial groups of onlookers for expanded brand mindfulness and benefit (Steve Madden accomplices, 2013). Coordinated efforts regularly result in advances for both the blogger and brand as both are adding to their own particular image's expanding discussion, what's more, benefit. Fashion bloggers likewise share their cooperation endeavors crosswise over social mediums and report their extraordinary styles around the teamed up pieces on their websites, once more, expanding the discussion and mindfulness about items and the architects who make them.

2.6 Further Public Associations Techniques To Enhance A Brand Image

Outline places of the most persuasive planners in the business are swinging to content showcasing to draw in with their shoppers on a more profound, more impactful, level. Since fashion content shifts in style, procedure, objectives, and so forth from brand to brand, showcasing is turning

into a key portion of building engagement and presentation to the customers that take into account every brand to be fruitful in the business. In contrast with other social mediums and the normal voice that most clients utilize, "bloggers commonly have a significantly more thunderous online voice" and "are extraordinarily fit the bill to open up the voice of a brand" (Lea-Greenwood, 2013). Bloggers are good witted and eloquence, being brilliant writers many people trust them because they are consistent and they know what they are doing .they treat their work as art and their art is viral. Furthermore, there is a ton of informational content on the blogs; this is what makes them being a promotional tool for fashion industry.

In conclusion, most, if not all, fashion bloggers are accessible crosswise over online networking locales including Twitter, Face book, Pinterest and Instagram with a specific end goal to improve their own marking and gathering of people outreach. Past everyday posts on fashion patterns or basic way of life stories, fashion bloggers have a voice at all times and is accessible to their gatherings of people at each snapshot of the day. For this reason, "tweeting and blogging are additionally imperative devices of correspondence amid an occasion, as compelling beauticians impart and drive footfall to a stand or occasion" (Lea-Greenwood, 2013). These occasions incorporate store openings, mark advancements, support arrangements and fashion weeks where "bloggers are getting to be as imperative as the press and superstar visitors on the front push" (Lea-Greenwood, 2013). Like paid big name appearances, media and buyers are looking to the bloggers for "live gushing from the most smoking runway appears, continuous

shopping" furthermore, "tweets from the principal push providing for every one of us a virtual seat" (Agathou, 2011). This strengthens bloggers as innovators, directing business choices and marking of even the most compelling designers in the business basically because a fashioner's objective stems from the customer affect that online journals produce. The nearness of fashion's most current items, consolidated with the developing groups of onlookers, what's more, accessibility of constant discussion, has brought about customers depending on these "pattern pioneers and beauticians as a wellspring of data and motivation about patterns" (Lea-Greenwood, 2013).

Chapter 3

3.0 Methodology

3.1 Introduction

Notably, bloggers play a crucial role in the fashion industry, that is, mainly the advertisement of the fashion products. For instance, Kristina Bazan and Chiara Ferragni are two significant bloggers who have greatly affected the fashion industry through blogs. In line with the fore mentioned, although many researchers have not yet shed light on the role of bloggers in fashion design, this paper dives into a case study that will help shed light on the bloggers’ role in fashion design using the two contextual bloggers.

3.2 Data Collection

Data collections will always form the base for any research. As such, data collection is crucial to all the research. Worth noting is, when conducting research, individuals will embrace different data collections methods- those that suits the specific research and enables in acquiring information appropriately. In line with the fore mentioned, and relating to the contextual research and case study of interest, this sections seeks to shed light on the different data collection methods embraced during the study, information derived using these methods and finally their effectiveness in obtaining information. Worth noting is, the

case study main aim was assessing the two contextual bloggers websites.

To start with, the contextual case study assessed the tones depicted in the contextual blogger's websites. Concerning the tone, the case study derived the fact that, an appreciative tone was used by both contextual bloggers. For instance, in the article, "L'OREAL X KRISTINA BAZAN" Bazan appreciates that during the 3-day Paris Fashion week, she received a lot of greetings as well as smiling at the audience. On the other hand, in the article "LFW: our favorite Spring Summer 2017 looks" on her blog "The blonde salad," Chiara Ferragni appreciates that the New York Fashion week has always been full of fun. Following the fore mentioned, the study, therefore, depicted that, both bloggers uses appreciative tones concerning adverting fashion products consequently increasing the awareness in these fashion related products.
Besides, the contextual case study took the line to assess the marketing strategies that the two contextual bloggers use. Concerning this, the study noted that both the contextual bloggers would use the social media in marketing their fashion related products. For instance, in her blog, Kayture, on her article "L'OREAL X KRISTINA BAZAN" Bazan(2016) notes that she uses the social media to write and share which if she could not, everybody would tend to assume and conclude that she has disappeared. On the other hand, the study depicted that, Chiara Ferragni success accords to 2009- this when she uploaded her picture on the online communities. As such, Chiara Ferragni uses online platform, which is a constituent of the social media in advertising her fashion related commodities.

What more is, the case study also looked into any aspects of a

collaboration of the two bloggers with other brands. The study derived the fact that, the two bloggers will collaborate with other brands. For instance, the study derived that Kristina Bazan has collaborated with various brand clients such as Unilever Prestige, L'Oreal as well as Coty. On the other hand, the study derived that Chiara Ferragni also collaborates with several brands. For instance, in 2013, Chiara Ferragni collaborated with Redken Global Fashion where she was choosing as the brand ambassador (Ferragni,2013). What more is Chiara Ferragni has also collaborated with brands such as Victoria's Secret as well as "Teint Touche Eclat Yves Saint Laurent" (Ferragni, 2012). The fore mentioned collaboration illustrates trust among the bloggers by their collaborating brands which impacts on their advertisement of fashion related products. What more is, these collaborations also indicates the credibility of the contextual fashion bloggers in the line of fashion advertisement.

Finally, the study also took the line to access the client's feedback on the contextual blogger's social platform. To assess the pre-stated, this study looked into the number of followers for very bloggers. In line with the fore mentioned, Chiara Ferragni has 1,238,926 followers. On the other side, and currently, Kristina Bazan has 2,149,420 followers. Concerning the pre-stated huge number of followers, this contextual study connected the figure with a great number of clients of the two bloggers achieved through efficient advertisement of the fashion products through the social media.

3.3 Conclusion

Following a concise, precise and detailed data collection, this contextual study came into conclusion to several findings. To start with, the contextual bloggers uses appreciative tone. Besides, both contextual bloggers will use the social media to advertise their fashion

related products. What more is, the two bloggers that are, Chiara Ferragni and Kristina Bazan will collaborate with certain brands. Finally, both bloggers have a huge number of social followers that illustrates their efficiency in advertising their fashion products. To sum up, the above have illustrated the different data collection method the study embraced, as well as the information that the methods derived.

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