Retail Promotion, Michael Moody – Exam 3: Terms

Digital Marketing
an enormous marketing field that combines e-commerce, internet marketing, and mobile marketing
Guerrilla Marketing
programs designed to obtain instant results though the use of limited recourses relying on creativity, high-quality relationships, and the willingness to try new approaches
Data Mining
the process of using computer data analysis software to mine data for meaningful information and relationships
selling of goods and services on the internet
Lifestyle Marketing
marketing methods associated with the hobbies and entertainment venues of the target audience
Relationship Selling
developing long term relationships with customers rather than focusing on a single customer
any lure or attention that brings people to a website
Product Placement
the planned insertion of a brand to customers and channel members to encourage product purchases
Sales Promotions
all of the incentives offered to customers and channel members to encourage product purchases
online musings that cover a wide range of topics
Data Warehouse
the place where customer data is held
Consumer Promotions
incentives directly offered to a firm’s customers or potential customers
Buzz Marketing
emphasizes consumers passing along information about a product to others; also known as word-of-mouth marketing
adding graphic codes to consumer records to make it possible to plot customer addresses on a map
Slotting Fees
a form of trade allowance in which funds are charged by retailers to stock new products

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