Principles of Marketing, Lamb, Chapter 3 edition 9

Moral principles or values that generally govern the conduct of an individual or a group
Deontological theory
Ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma
Utilitarian ethical theory
Ethical theory that is founded on the ability to predict the consequences of an action
Casuist ethical theory
Ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes
Moral relativism
An ethical theory of time-and-place ethics;that is, the belief that ethical truths depend on the individuals and groups holding them.
A character trait valued as being good
Rules people develop as a result of cultural values and norms
Levels of morality
Preconventional morality
Conventional morality
Post conventional morality
Code of ethics
Guidelines to help marketing managers and other employees make better decisions
Foreign corrupt practices act
Law that prohibits US corporations from making illegal payments to public officials of foreign governments to obtain business rights in those countries
Corporate social responsibility
Business’s concern for society’s welfare
Stakeholder theory
Ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm’s operation
Pyramid of social responsibility
Model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm’s economic performance supports the entire structure
The idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunities to build profits and help the world at the same time
Green marketing
Development and marketing of products designed to minimize negative effects on the physical environment
Cause related marketing
The cooperative marketing efforts between a for-profit firm and a nonprofit organization

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