Principles of Marketing: Kotler & Armstrong 14th Edition Chapter 6
Business buyer behavior
The buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others.
Business buying process
The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands.
Business demand that ultimately comes from (derives from) the demand for consumer goods.
Systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials for use in making products or reselling them to others.
A business buying situation in which the buyer routinely reorders something without any modifications.
A business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers.
A business buying situation in which the buyer purchases a product or service for the first time.
Systems selling (or solutions
Buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation.
All the individuals and units that play a role in the purchase decision-making process.
Members of the buying organization who will actually use the purchased product or service.
People in an organization’s buying center who affect the buying decision; they often help define specifications and also provide information for evaluating alternatives.
People in an organization’s buying center who make an actual purchase.
People in an organization’s buying center who have formal or informal power to select or approve the final suppliers.
People in an organization’s buying center who control the flow of information to others.
The first stage of the business buying process in which someone in the company recognizes a problem or need that can be met by acquiring a good or a service.
General need description
The stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item.
The stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item.
The stage of the business buying process in which the buyer tries to find the best vendors.
The stage of the business buying process in which the buyer invites qualified suppliers to submit proposals.
The stage of the business buying process in which the buyer reviews proposals and selects a supplier or suppliers.
The stage of the business buying process in which the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties.
The stage of the business buying process in which the buyer assesses the performance of the supplier and decides to continue, modify, or drop the arrangement.
Purchasing through electronic connections between buyers and sellers— usually online.
Schools, hospitals, nursing homes, prisons, and other institutions that provide goods and services to people in their care.
Governmental units—federal, state, and local—that purchase or rent goods and services for carrying out the main functions of government.
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