Principles of Marketing, Chapter 7, Psychological Influences Part 2

Information Inputs
Sensations received through sight, taste, hearing, smell, and touch.
Selective Exposure
The process by which some inputs are selected to reach awareness and others are not.
Selective Distortion
An individual’s changing or twisting of information that is inconsistent with personal feelings or beliefs.
Selective Retention
Remembering information inputs that support personal feelings and beliefs and forgeting inputs that do not.
Process of Perception
Selection, perceptual organization, and interpretation.
Patronage Motives
Motives that influence where a person purchases products on a regular basis.
Attitude Scale
A means of measuring consumer attitudes by gauging the intensity of individuals reactions to adjectives, phrases, or sentances about an object.
A perception or view of oneself.

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