Non-Traditional Marketing + Utility

Cause marketing
marketing of social issue, cause, or idea
Person marketing
designed to cultivate the attention and preference of a target market toward a person
Place marketing
designed to attract visitors to a particular area, improve consumer image
Organization marketing
marketing efforts of mutual-benefit organizations
Event marketing
marketing of sporting, cultural and charitable activities
adds value to a product
Form Utility
changing raw materials or putting parts together to make them more useful
Place Utility
having a product where customers can buy it
Time Utility
having a product available at a certain time of year or convenient time of day
Possession Utility
exchange of product for some monetary value
Information Utility
salespeople explain features and benefits of the product
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