The task of which I have been given is to promote a new a Nokia mobile phone. I have chosen the new phone by the model of known as the 6210. I have been given a deadline of six-months to promote this product in every possible way such as television advertisement to leaflets and handouts, but every advertisement is gonna cost me and I have a budget of £15 million to spend on my campaign.
This phone was made to revolutionise the name Nokia, but how.
Below are a few ways in which this phone wishes to help Nokia.
* Improve the Nokia name
* Show consumers what Nokia are made of.
* Increase sales of Nokia products
* Expand the company Further
* Most of all help overthrow all opponents
* I am going to help Nokia in their quest for success by using as many methods possible. But I am going to advertise the product in very different ways giving unique advertisements for different ages and social groups to show how the phone is suitable for everyone.
* Also I will be using celebrities in order to help consumers pay more attention as many celebrities are seen as role models and with people today seeing a celebrity with a particular phone gives it a certain edge as the phone can then generate a flashy look to it.
* Also as an extended advantages I will try such strategies as getting my product to be used as a prop in a film. I feel this is a big advantage as a lot of people world wide go to watch films and seeing nice products within films encourages people to by the product.
* The best way I am going to achieve these aims is by producing an honest informative campaign.
Nokia from the Start
It all started in 1865, when a Finnish mining engineer by the name of Fredrik Idestam established a wood-pulp mill in Southern Finland and began manufacturing paper. Ever since then the company has evolved dramatically, growing first into a conglomerate encompassing industries ranging from paper to chemicals and rubber, and streamlining in the 1990s into a dynamic telecommunications company.
The groundwork for the shift to telecommunications was laid in the 1960s, when Nokia’s
Electronics department was researching radio transmission. In the decades that followed, Nokia’s mobile phones and telecommunications infrastructure products reached international markets, and by the 1990s, Nokia was established as a global leader in digital communication technologies.
The company named Nokia by Fredrik Idestam soon became successful as the consumption of paper and cardboard rapidly increased during European industrialisation.
Idestam established an international network of salesmen, and Nokia’s products were exported first to Russia and then to the UK and France. In the 1930s, China also became an important trading partner.
A large workforce was attracted to the Nokia factory, and a town of the same name grew up around it. Although the company no longer has a presence there, a lively community called Nokia still exists on the banks of the beautiful river Emakoski.
Since its entrance into the field of telecommunications, Nokia has faced competition from established international competitors. Yet in a relatively short time, Nokia has earned global success. Nokia’s ability to recognise and exploit the opportunities created by continuous technological and market change has helped us develop into the company we are today.
Nokia’s history has shown that the right decisions made at the right time breed success. We are confident that this vision and the courage to create new opportunities will help us achieve our targets as we move into a new era in communications.
The Nokia 6210 has a comprehensive set of features to help you make the most of the mobile world. It is the latest in phone technology with special enhanced features far beyond most phones available. Such features include.
Someone, you can use one of the ten voice dialling memories; just speak the name and the phone will do the rest.
The 6210 is the first Nokia phone to support High-Speed Circuit Switched Data (HSCSD). In Internet connections, email can be downloaded at speeds of up to 43.2 kbps if supported by the network operator and Internet service provider. This high download speed also makes video-streaming possible with the Nokia 6210.
Long lasting power
the extended battery power offered by the Nokia 6210, means that you won’t always need to carry the charger around with you wherever you go. The standard battery will standby for up to ten days and give up to 4 hours 30 minutes of talk time, while the extended battery offers up to 2,5 weeks standby time, and an incredible 7 hours of talk time.
Mobile Internet services
The Nokia 6210 supports mobile Internet services based on the Wireless Application Protocol (WAP) open technology standard. WAP technology enables access to services such as news, weather, email, ticket booking, banking – and even location specific information such as travel guides.
With the in-built WAP browser, you can have 24-hours access to mobile Internet services in your pocket. You can also use the phone as a high-speed wireless modem with your compatible PC, so you can do your banking, book tickets, check the news or send emails when and where you feel like it.