NOCTI Study Guide 1

Advertising consists of
a. a persuasive selling message directed at potential customers
b. determining the wants and needs of a target market
c researching competitor’s products and determining how yours are different
d. providing quality goods at low prices
A. persuasive selling message directed at potential customers

Advertising not only increases store traffic, but it is primarily responsible for helping a business tom create a/an
a. product
b. image
c. job
d. productive workforce
B. image

A print advertisement should include a headline, body copy, and a/an
a. policy
b. illustration
c. CEO name
D. a manager’s name
B. illustration

The best way to answer a store phone would be
a. “Hello?”
b. “Howard’s Jewelry”
c. “This is John. How may I help you?”
d. “Howard’s Jewelry, John speaking. How may I help you?”
D. “Howard’s Jewelry, John speaking. How may I help you?”

An example of nonverbal communication is
a. speaking
b. nodding
c. writing
d. emailing
B. nodding

Which statement is most appropriate to say to a customer regarding an out-of-stock item
a. “this store don’t carry them”
b. “we don’t have none in stock”
c. “that item is out of stock”
d. “this store don’t got them”
C.”that item is out of stock”

When designing a display, the best way to give the impression of high-priced merchandised is to
a. present many items
b. use a sale sign
c. present a single or small number of items
d. use proper color combinations
C. present a single or small number of items

A primary purpose of a window display is to
a. show the quantity of merchandise
b. show the price of merchandise
c. create interest and a desire to to buy
d. create jealously among competitors
C. create interest and a desire to buy

A company’s image is defined as the
a. show the quantity of merchandise
b. show the price of merchandise
c. visual theme inside the store
d. collection of styles that it sells
A. show the quantity of merchandise

The supplier who owns products and sells them to retailers for resale is called a/an
a. wholesaler
b. purchaser
c. agent
d. broker
A. wholesaler

Marketing includes all activities in the flow of goods of the following the correct flow of goods is
a. manufacturer, wholesaler, retailer and customer
b. customer, wholesaler, retailer, and manufacturer
c. wholesaler, customer, retailer, and manufacturer
d. retailer, wholesaler, customer, and manufacturer
A. manufacturer, wholesaler, retailer and customer

Stock that is left in a store room or warehouse until moved onto the selling floor is known as ______ stock
a. unneeded
b. logistical
c. overflow
d. reserve
D. reserve