MKT 327 exam 4
channel are the primary way in which marketing ________ value.
A ________ _______ is a set of interdependent organizations working to collectively to making a product or service available for purchase.
Channel decisions are made generally by attempting to maximize ____ and ___ while maintaining ______ and _____; and in the case of intermediaries (wholesaler and retailers) also maximizing _________.
channel management decisions are grouped into two categories: the first are ____ decisions, and the second are ___ ___ decisions.
a _____ _____ decision refers to the number of locations (not channels) through which a company sells its products in a given market area.
in a _______ distribution channel each wholesaler and/or retailer is a separate business seeing to maximize its own profit or welfare.
a merchant wholesaler take the _____ to the goods it distributes, as apposed to an agent or broker.
the universal marketing functions of buying, selling, and risk taking are categorized as _____
the services required and the positioning desired are criteria used when selecting a particular _____
channel decisions primarily impact value through the creation of time and _____ utility
________ sell products or services to customers who resale them or se them for commercial purposes
wholesaling primarily is responsible for the execution of the _____ ______ _____
universal marketing function
the ____ of _____ concept suggests that various types of retailers start out as low-price, low status operations, but evolve into higher price, higher service operations.
wheel of retailing
retailers impact value creation through the ____ they provide and the _____ they create
a retailer that buys at less than regular wholesale, and sells at less than retail is called
retailers perform the universal marketing functions to some extent, but they are more responsible for the market discrepancy of
a particular type of wholesaler is selected based on whether they can perform some required universal marketing function more ____ and/or___ than the firm itself.
a merchant wholesaler actually takes ____ to the goods it distributes, as opposed to an agent or broker.
if a manufacturer needed an intermediary to price goods, keep then fresh or up to date, or set up point of purchase displays they would select a ___ ___
showrooming describes the process of shopping the stores, but buying ___
price is the marketing mechanism or variable through which value is ___
pricing provides communication and all of the utilities but impacts ____ utility
price plays a significant tole in two other areas besides marketing. for instance in economies price directs the ___ of resources
from a marketing perspective price helps establish ____, and achieve desired marketing _____
the ___ ___ ___ recognizes that the price of an object reflects more than just monetary costs
total price concept
there are ___ basic price decisions or areas of responsibilities.
it is (true/false) that price objectives dictate how the price of a product or service will change over its life
a discount involves a ______ on the price of the product of service, while an ____ involves money given directly or indirectly to the customer to be used in the purchase of the product or service
there are two basis categories of pricing tactics: _____ oriented and ______ oriented
psychological pricing is a type of ____ oriented pricing
selling below cost with the intention of punishing a competitor or driving the out of business is termed ______ pricing
a cash discount is a type of ____ oriented price
the behavior desired on the part of the customer when a promotional price is used is to obtain some _____ action
the behavior desired on the part of the customer when a cash discount is used is to get customers to ___ faster
the shorter the lead time and the greater the possible economies of scale, the more a company should use a ____ price strategy
drop shippers or desk jobbers
wholesalers that own the merchandise they sell but do not physically handle, stock or deliver it
how many types of limited-service wholesalers exist?
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