Mass marketing vs segmentation

Mass Marketing (definition)

To market your product or service to a large amount of people or a majority.

Segmentation (definition)

To divide your marketplace into multiple parts because it would be more efficient.

Mass Marketing Examples

Walmart (large target audience)

Mass Marketing Examples

Amazon (large target audience)

Example of Market Segmentation

Dove Men vs Dove for Women

Example of Market Segmentation

McDonald’s (happy meals vs breakfast)

NOT Mass Marketing

ESPN (directed only at sports fans)

NOT Mass Marketing

Conair (directed at people interested in styling their hair)

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