Marketing Utilities

Added Value
Form Utility
Changing raw materials or putting parts together to make them more useful- making and producing things
Place Utility
Having a product where customers can buy it. It involves location and transporting.
Time Utility
Having a product available at certain times of the year or a convenient time of day
Possession Utility
The exchange of a product for some monetary value
Information Utility
Involves communication with the consumer
Marketing Functions
Place, time, possession, information. Form is a function of production NOT marketing

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