Marketing the Core: Chapter 16

a contraction of “web log,” a web page that serves as a publicly accessible personal journal and online forum for an individual
user generated content (UGC)
the various forms of online media content that are publicly available and created by end users
social media
online media where users submit content, photos, videos-often accompanied by a feedback process to identify popular topics
media richness
the degree of acoustic, visual, and personal contact between two communication partners
small downloadable software programs that can run on smartphones and table devices
mobile marketing
any marketing activity conducted through several internet networks to which consumers are continuously connected using a personal mobile device

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