Marketing: SWOT Analysis and Marketing Plan

SWOT analysis is part of the _________
marketing plan
4 P’s in the marketing mix
product
price
promotion
place
Internal capabilities that may help a company reach its objectives
Strengths (Internal, +)
Internal limitations that may interfere with a company’s ability to achieve its objectives.
Weaknesses (Internal, -)
External factors that the company may be able to exploit to its advantage.
Opportunities (External, +)
Current and emerging external factors that may challenge the company’s performance.
Threats (External, -)

Get access to
knowledge base

MOney Back
Guarantee
No Hidden
Charges
Unlimited
Knowledge base
Become a Member
Haven't found the Essay You Want? Get your custom essay sample For Only $13.90/page