Read the statements and drag each item into the correct spot within the chart.
Best price => Redbox
Best Product => Viking Stove
Best Service => Ritz-Carlton
Which of the following is not a customer value benefit?
Customer value is the unique combination of ________ in conjunction with a specific price.
Which of the following is not a common customer value strategy?
Suave Shampoo is recognized for using which customer value strategy?
Research suggests that firms ________ succeed by being all things to all people.
Starbucks is commonly recognized for using which customer value strategy?
Read the statements
Product => New App, Republican Candidate, Website, Lecture
Price => Tuition, Valet parking, Exchange, Rent
Place => Walmart.com, Home party, Petco.com, Coca-cola vending machine
Promotion => Word of mouth, Flyer, Pop-up ads, Magazine advertisements
Ben & Jerry’s creates a new flavor. It is focusing on which element of the marketing mix?
Ben & Jerry’s runs a special “Buy one, get one free” deal. This is manipulating the ________ variable.
Starbucks unveils a new instant coffee named Via.
L’Oreal offers several different types of hair coloring products
Your friend knits beautiful winter scarves that she previously had only sold through a local boutique.
Wal-Mart puts a flyer in the Sunday paper announcing price roll-backs on a number of items in the store.
Price and Promotion
Step 1- Drag and drop the bar for the appropriate era to correspond with the time frame during which that era was prevalent.
1800s to 1920s = Production Era
1920S to 1960s = Sales Era
1960s to 1980s = Marketing Concept Era
1980s to Present Day = Customer Relationship Era
Production Era = New Automobiles
Sales Era = More Dealerships
Marketing Concept Era = Safer Minivans
Customer Relationship Era = Fusion Hybrid
Production Era = Factory Improvements
Sales Era = Increased Competition
Marketing Concept Era = Different Use of Shoes
Customer Relationship Era = Shoes Website
Which of the following describes the marketing concept era?
It places marketing at the beginning of the production cycle.
Which of the following is not a component of a market orientation?
Under producing to create demand
What is the current stage of market orientation?
The business philosophy of “produce as much as you can, because people will buy it” would best describe the _______ era.
Goods were _____ and buyers were willing to accept virtually any goods that were available to them during the production era.
During the sales era, which of the following occurred?
Firms hired new sales people to find new buyers
Which of the following describes the marketing concept era 2?
An organization should strive to satisfy the needs of consumers
Which of the following is not a component of a market orientation 2?
Hiring more salespeople
What is the time frame associated with the customer relationship era?
From the late 1980s until the current time
The ________ era differs from the previous eras because it emphasizes long-term customer perceptions.
Roll over each strategy to read its description.
Business Traveler Segment
Product strategy = Luxury Cars
Price strategy = Premium
Promotion strategy =Gold club
Place strategy =Airport Hubs
Roll over each strategy to read its description 2.
Leisure Traveler Segment
Product strategy = SUV/Minivan
Price strategy = Saver
Promotion strategy = Free Car Seat
Place strategy = Park Access
Firms can gain loyal customers by focusing on ________
________ links the organization to its individuals customers
After marketing managers have a concept for a product the firm might develop to meet a customer need
Gregory is the marketing manager at a local travel agency.
Quicksilver sells its line of clothing and accessories primarily to young
A new pizza shop wants to attract customers.
Jiffy Lube understands that its customers are very busy
Some business-to-business transactions can involve values well into the six figure range.
A _______ is the plan that integrates the marketing mix to provide a good service, or idea to a prospective buyer.
When Honda offers 0 percent financing with the purchase of a new Accord, it is altering the price element of the _______.
Chico’s is a women’s clothing retailer that features sophisticated, comfortable, stylish lines of clothing and accessories
A new pizza shop opened a short walk from campus over the summer.
__________ is the unique combination of benefits received by targeted buyers that includes quality
______ involves a personal, ongoing relationship between an organization and its individual customers that begins before and continues well after the sale
Dell understood from its marketing research that its customers wanted a lightweight solution for mobile computing.
When a company decides to begin advertising on a local cable channel,
The company that Josh works for sells medical equipment designed primarily for the elderly.
A new pizza shop is trying to attracy customers in a very competitive college market. To target more health-concious students
The first objective in marketing which inspired 3M to develop the combination highlighter/flag product is
discovering consumer needs
New product developers at 3M create new products to satisfy a consumer _______
3M determined that it could sell its Post-It Flag Highlighters to both students and office workers. Therefore, students and office workers are 3M’s
The unique combination of benefits that users receive from 3M’s Flag Highlighter such as durability and convenience is known as
Students who would use 3M Flag Highlighters to help them study for exams would be an example of a(n) ________.
Expanding the number of colors available in the 3M Flag Highlighter line is an example of a(n) ________.
By producing the Post-it Flag Pen, 3M was creating
When 3M develops new products that satisfy the needs of consumers while trying to achieve organization’s goals, 3M is applying the ______
3M attempted to reach the ultimate consumer market by targeting
3M attempted to reach the organizational buyer market by targeting:
3M’s distribution of its products through college bookstores to reach students would be representative of which marketing mix element?
Which of the following represents the product element of the marketing mix for 3M?
Offering Post-It flags
A key rationale for 3M’s price strategy was to:
set prices that provide genuine value
Which of the following represents the promotion elements of the marketing mix for 3M?
Running advertisements in college newspapers