Marketing Promotional Mix

Promotional Mix
cost effective combo of – advertising, selling, PR, sales promotion and direct marketing
used to reach company goals
non-personal promotion in which companies pay to promote ideas goods or services in a variety of media outlets
Direct Marketing
type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience
Sales promotion
incentives that encourage customers to buy products or services . all marketing activities other than personal selling advertising and PR that are directed at business or retail to boost sales
Public Relations
Activities that help an organization to influence a target audience — also uses social media
Personal Selling
Any form of direct contact between a sales person and customer

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