Marketing Project on Nokia Essay Essay

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Introduction:

Nokia is a universe leader in nomadic phone industry. but its market portion has late been diminished by tough competition in the smart phone market. It targeted rural markets with nomadic phones that are low-cost and. the nomadic phones were non merely for the communicating but besides for varied intents like torch visible radiation. wireless etc. Farmers use it during darks as a torch visible radiation. Nokia was able to to the full perforate and suppress the still untapped rural Mobile phone market. Nokia plans to suppress the untapped rural market by supplying extra services like information on agribusiness. microfinance. conditions studies.

Background:

In 1865. an applied scientist named Fredrik Idestam established a wood-pulp factory and started fabricating paper in southern Finland near the Bankss of a river. Those were the yearss when there was a strong demand for paper in the industry. the company’s gross revenues achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russia foremost and so to the United Kingdom and France. The Nokia mill employed a reasonably big work force and a little community grew around it. In southern Finland a community called Nokia still exists on the riverside of Emakoski. Finnish Rubber Works. a maker a Rubber goods. impressed with the hydro-electrcity produced by the Nokia wood-pulp ( from river Emakoski ) . merged up and started selling goods under the trade name name on Nokia.

After World War II. it acquired a major portion of the Finnish Cable Worksshares. The Finnish Cable Works had grown rapidly due to the increasing demand for power transmittal and telegraph and telephone webs in the World War II. Gradually the ownership of the Rubber Works and the Cable Works companies consolidated. In 1967. all the 3 companies merged-up to organize the Nokia Group. The Electronics Department generated 3 % of the Group’s net gross revenues and provided work for 460 people in 1967. when the Nokia Group was formed.

In the beginning of 1970. the telephone exchanges consisted of electro-mechanical parallel switches. Soon Nokia successfully developed the digital switch ( Nokia DX 200 ) thereby replacing the anterior electro mechanical parallel switch. The Nokia DX 200 was embedded with high-ranking computing machine linguistic communication every bit good as Intel microprocessors which in bend allowed computer-controlled telephone exchanges to be on the top and which is till day of the month the footing for Nokia’s netwok in infrastucture

Introduction of nomadic web began enabling the Nokia production to contrive the Nordic Mobile Telephony ( NMT ) . the world’s really first transnational cellular web in 1981. The NMT was later on introduced in other states. Very shortly Global System for Mobile Communication ( GSM ) . a digital Mobile telephone. was launched and Nokia started the development of GSM phones.

Get downing of the 1990 brought about an economic recession in Finland. ( Rumour has it that Nokia was offered to the Swedish telecom company Ericsson during this clip which was refused ) Due to this Nokia increased its sale of GSM phones that was tremendous. This was the chief ground for Nokia to non merely be one of the largest but besides the most of import companies in Finland. As per the beginnings. in August 1997. Nokia supplied GSM systems to 59 operators in 31countries.

Slowly and steadily. Nokia became a big telecasting maker and besides the largest information engineering company in the Nordic states. During the economic recession the Nokia was committed to telecommunications. The 2100 series of the production was so successful that inspite of its end to sell 500. 000 units. it wonderfully sold 20 million. Presently. Nokia is the figure 1 production in digital engineerings. it invests 8. 5 % of net gross revenues in research and development. Besides has its one-year Nokia Game. Between 1992 and 1996. the company exited from the gum elastic and overseas telegram concerns as good

Nokia in India:

Nokia entered the Indian market in 1994. The first of all time GSM call in India was made on a Nokia 2110 Mobile phone on its ain web in 1995. When Nokia entered India. the telecom policies were non contributing to the growing of the nomadic phone industry.

The duties levied on importing nomadic phones were every bit high as 27 % . use charges were at Rs. 16 per minute and. at these high rates. consumers did non take to mobile phones. Nokia besides had to confront tough competition from other powerful planetary participants like Motorola. Sony. Siemens and Ericsson. Samsung. trust. ————————————————-

The Indian Mobile Phones IndustryThe nomadic phones industry made a slow start in India in 1995. Several private participants who had entered the industry in 1995 exited in the following few old ages due to the unfriendly telecom policies of the Indian authorities. high licensing fees and absence of a proper telecom regulative organic structure. The growing in the subscriber base of nomadic phones remained sulky ab initio. making the 1 million milepost in 1998. In 1999. the Government of India announced a new telecom policy. This policy planned to supply telephones on demand by 2002. | Among other things. the policy allowed unrestricted private entry into about all nomadic service sectors.

The authorities allowed cellular nomadic service suppliers to portion substructure with other operators. It besides allowed bing operators to migrate from fixed licence fee to erstwhile entry fee with gross sharing. This policy helped many private operators to interrupt even faster. By 2001. the demand for nomadic services was turning good. The private companies concentrated on supplying basic telephone services to consumers. The figure of nomadic phones crossed five million by 2001 and doubled to 10 million in 2002…

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