Marketing Pizza Hut

How is “brand engagement” marketing described in this segment?
Integrated marketing ecosystem – getting to know the consumer
What are the two facets that make brand engagement marketing so viable in today’s marketplace?
customer control
transparency – being authentic
Which other firms featured in concept DVDs in this course have also moved towards this model?
Chobani, Mountain Dew, Secret Brand Engagement
List a few of the website metrics noted in this clip.
Site traffic
Conversion rates
What does a strong customer database allow Pizza Hut to do?
Build relations with consumers
Describe the iPhone app and also how it engages the consumer in what is typically a “mundane” ordering process.
250,000 downloads

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