Marketing Management Orientations (CONCEPTS)

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Production Concept
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High availability lower price. Mass production. Industrial Revolution. Reduce production costs. more people will buy! EX: McDonald’s and Ford Assembly Line Production
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Product Concept
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High-quality product. a belief that customers want most quality, performance, or innovative features. can be a mousetrap !!! EX: Gillete Razor blades or Area 51 gaming desktop
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Selling Concept
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convince the customer to buy through advertisement. if left alone customer will NOT buy enough. linked to great depression EX: unsought products like life insurance
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Marketing Concept
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Find a need and fill it better than competitors! purpose shift from manufacturing to satisfying costumers needs. CUSTOMER IS KING!! start 1950-middle class rise. EX: Burger King
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Holistic Marketing Concept
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Everyone counts. society’s well-being in the long-run into consideration in making marketing decisions. EX: chipotle, Stony field yogurt- Working for healthy food, healthy people, and a healthy planet

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