Marketing Logistics and Supply Chain Management

Marketing Logistics
planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit
Supply Chain Managment
managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers
Major Logistics functions
i. Warehousing
1. How many, what types, where
2. Use storage warehouses or distribution centers
3. Distribution center: large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible
ii. Inventory Management
1. Just-in-time logistics systems: new stocks arrive exactly when needed
2. RFID: small transmitters that show where an object is
3. Smart shelves: RFID that show where each item is located on the shelf
iii. Transportation
1. Trucks, Railroads, Water carriers, Pipeline, Air carriers, the internet
2. Intermodal transportation: combining two or more modes of transportation
iv. Logistics Information Management: management of the flow of information, including customer orders, billing, inventory levels, and customer data
1. EDI: digital exchange of data between organizations
2. VMI (Vendor-managed inventory): continuous inventory replenishment systems
Integrated Logistics Managment
logistics concept that emphasizes teamwork – both inside the company and among all the marketing channel organizations – to maximize the performance of the entire distribution system
i. Third-party logistics: an independent logistics provider that performs any or all of the functions required to get a client’s product to market
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