Marketing ethics chapter 4

Fraud triangle
Opportunity, pressure, rationalization
Condition or situation allowing fraud
Weight of burdens on fraud committer.
Reconciling or justifying behavior
Marketing myths
Marketers push products that you don’t want on you, consumers are no match for the power of marketers, marketers are deceptive, marketers believe in planned obsolescence.
Social responsibility
Businesses are accountable for their actions
Use marketing to solve social problems
Green marketing
Environmentally safe
Personal ethical understanding
Understanding right and wrong
Applications of ethics to business situations
Combat fraud, lies, unfairness, etc.
Ethical courage
Willing to pay the price for standing for truth
Ethical leadership
Help others learn and apply ethics

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