Marketing: Chapter 5 Vocabulary
Free enterprise system
Encourages individuals to start and operate their own businesses and competitive system, without government involvement.
If you get a ______ on an invention, you alone own the rights to that item or idea.
A word, name, symbol, sound, or color that identifies a good or service that cannot be used by anyone but the owner.
Involves anything that is authored by an individual, such as writings (books, magazine articles, et.) music, and artwork.
The struggle for customers.
Focuses on the sale price of a product.
Businesses chose to compete on the basis of factors that are not related to price.
Exclusive control over a product or the means of producing it
The potential for loss or failure
The money earned from conducting businesses after all costs and expenses have been paid.
The amount of goods producers are willing to make and sell.
Refers to consumer willingness and ability to buy products.
A business that sells its products only in its own country.
Sells its products in more than one country.
Seeks to make a profit from its operations
Functions like a business but use the money it makes to fund the cause identified in its charter.
Government financed agencies.
Businesses not associated with the government
A group of establishments primarily engaged in producing or handling the same product or group of products or in rendering the same service.
The industrial market is based on, or derived from, the demand for consumer goods and services.
Obtain goods from manufacturers
Buy goods from the wholesalers or directly from manufacturers and resell them to the consumer.
The process of creating, expanding, manufacturing, or improving on goods and services.
The process of achieving company goals by effective user of resources through planning, organizing, and controlling.
The function of business that involves money management.
The discipline that keeps track of a company’s financial situation.