Marketing | Chapter 3 Warm-Up

How do managers match resources and capabilities to make​ long-term growth​ decisions?
Strategic planning
For planning to benefit the entire​ organization, it must support the​ organization’s mission and objectives as part of​ a(n) _____.
Integrated Activity
Which of the following is used to allow firms to avoid external issues that might hurt the firm while seizing opportunities for​ growth?
SWOT Analysis
Employee skills and their​ knowledge, skills, and intellect are considered to be​ _____.
Human and Intellectual Capital
Which of the following is used to determine how marketing contributes to the​ firm’s financial​ success?
Return on Marketing Investment
Which of the following is used by organizations to carry out the​ day-to-day activities of the marketing​ plan?
Operational Plans

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