Marketing Chapter 11: Retailing and Wholesaling
All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
A business whose salses come primarily from retailing.
Using in-store promotions and advertising to extend brand equality to “the last mile” and encourage favorable point-of-purchase decisions.
A retial store that carries a narrow product line with a deep assortment within that line.
A retial store that carries a wide variety of product lines, each operated as a seperate department managed by specialty buyers or merchandisers.
A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
A small store, located near a residential area, that s open long hours seven days a weel and carries a limited line of hig-turnover convenience goods.
A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
A giant specialty store that carries a very deep assortment of particular line.
A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.
A retail operation that sells standard merchandise at lower prices by accepting lower margin and selling at higher volume.
A retailer that buys at less-than regular wholesale pricces and sells at less than retail.
Independent off-price retailer
An off-price retailer that is either independently owned and run or is a division of larger retail corporation.
An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer’s surplus, discontinued, or irregular goods.
An off-priced retailer that sells limited selection of brand name grocery items, appliences, clothing, and other goods at deep discounts to members who pay annual membership fees.
Two or more outlets that are commonly owned and controlled.
A contractual association between a manyfacturer, wholesaler, or service organization and independent business people who buy the right to own and operate one or more units in the franchise system.
A group of retail businesses built on a site that is planed, developed, owned, and managed as a unit.
The shopping practice of coming into retail store showrooms to check out merchandise and prices but instread of buying from online-only rival, sometimes while in the store.
An independently owned wholesale business that takes tite to the merchandse in handles.
A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
A wholesaler who represents buyers or sellers on a relatively permenent basis, performs only a few functions, and does not tale title to goods.
Manufacturers’ and retialers’ branches and offices
Wholesaling by sellers and buyers themseleves rather than through independent wholesalers.
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