Marketing CH 3 – Marketing Ethics

Business ethics
Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce
Corporate social reponsibility
Refers to the voluntary actions taken by a company to address the ethical, social, and enviornmental impacts of its business operations and the concerns of its stakeholders
Ethical climate
The set of values within a marketing firm, or in the marketing division firm, that guide decision making and behavior
Marketing ethics
Refers to those ethical problems that are specific to the domain of marketing

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