Marketing CH 3 – Marketing Ethics

Business ethics
Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce
Corporate social reponsibility
Refers to the voluntary actions taken by a company to address the ethical, social, and enviornmental impacts of its business operations and the concerns of its stakeholders
Ethical climate
The set of values within a marketing firm, or in the marketing division firm, that guide decision making and behavior
Marketing ethics
Refers to those ethical problems that are specific to the domain of marketing

Get access to
knowledge base

MOney Back
Guarantee
No Hidden
Charges
Unlimited
Knowledge base
Become a Member