Marketing by the numbers

Markup % on price
Cost at each level
Price-(price*markup %)
Unit cost
Variable cost+(fixed cost/sales)
Markup price
unit cost/(1-desired return on sales)
ROI price
Unit cost+(ROI* investment/unit sales)
Dollar markup
selling price-cost
Breakeven volume
Fixed cost/price-variable cost
Breakeven dollars
BE volume*price
Market Share in dollars
Market value * percent of the market share
quantity demanded
Market share in units
Market share in dollars/total sales

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