Marketing and Unique Selling Proposition Essay Example

Choosing the right toothpaste is important for maintaining good dental health for a long time. Close-up, which was launched in 1967, was the world's first gel toothpaste. Colgate, marketed by Colgate-Palmolive, was the first toothpaste to be sold in a collapsible tube, introduced in 1896 after previously being sold in glass jars since 1873. The unique selling proposition (USP) is a marketing concept that explains how successful advertising campaigns in the early 1900s made unique propositions to customers, convincing them to switch brands. The term was coined by advertising pioneer Rosser Reeves of Ted Ba