Marketing 3130 @UTC

Marketing is:
A philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction.
& An organizational activity, set of institutions, and processes.
What are the 4 Philosophies?
Production, Sales, Market and Societal
Internal capabilities of the firm
Aggressive sales techniques and belief that high sales result in high profits
satisfying customer needs and wants while meeting objectives
satisfying customer needs and wants while enhancing individual and societal well-being
Sales vs Market
Selling goods vs satisfying wants
Elements of a marketing plan?
Perceived value
Build a bear
5 Conditions of exchange
At Least Two Parties
Something of Value
Communication and Delivery
Freedom to Accept or Reject
Desire to Deal with Other Party
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