Marketing 11th Edition Kerin, Hartley, & Rudelius–Chapter 21

Behavioral Targeting
Uses information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising.
Electronic shopping agents or robots that comb websites to compare prices and product or service features.
An interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options.
Collaborative Filtering
A process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
Computer files that a marketer can download onto the computer or mobile phone of an online shopper who visits the marketer’s website.
Cross-Channel Shopper
An online consumer who researches products online and then purchases them at a retail store.
The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
Dynamic Pricing
The practice of changing prices for products and services in real time in response to supply and demand conditions.
Eight-Second Rule
A view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
Interactive Marketing
Two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
Online Consumers
The sub-segment of all Internet users who employ this technology to research products and services and make purchases.
Permission Marketing
The solicitation of a consumer’s consent (called “opt-in”) to receive e-mail and advertising based on personal data supplied by the consumer.
The consumer-initiated practice of generating content on a marketer’s website that is custom tailored to an individual’s specific needs and preferences.
Communications that take the form of electronic junk mail or unsolicited e-mail.
Viral Marketing
An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
Web Communities
Websites that allow people to congregate online and exchange views on topics of common interest.

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