Marketing 1.05

What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
Quarterly inventory status
What type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
Customers’ product preferences
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?
Marketing information
What is one way that many businesses use the marketing information contained in sales reports?
To improve the effectiveness of salespeople
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads?
Popular products
What does continuously monitoring internal marketing information enable businesses to do?
Identify problems
By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
Popular products
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