Management – Robbins & Coulter, 11th edition, Chapter 9, Strategic Management

The plans for how the organization will do what it’s in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals
Business model
How a company is going to make money
Strategic management process
A six-step process that encompasses strategic planning, implementation, and evaluation
A statement of an organization’s purpose
Positive trends in the external environment
Negative trends in the external environment
An organization’s assets that are used to develop, manufacture, and deliver products to its customers
An organization’s skills and abilities in doing the work activities needed in its business
Core competencies
The organization’s major value-creating capabilities that determine its competitive weapons
Any activities the organization does well or its unique resources
Activities the organization does not do well or resources it needs but does not possess
SWOT analysis
An analysis of the organization’s strengths, weaknesses, opportunities, and threats
Corporate strategy
An organizational strategy that determines what businesses a company is in or wants to be in, and what it wants to do with those businesses
Growth strategy
A corporate strategy that’s used when an organization wants to expand the number of markets served or products offered, either through its current business(es) or through new business(es)
Stability strategy
A corporate strategy in which an organization continues to do what it is currently doing
Renewal strategy
A corporate strategy designed to address declining performance
BCG matrix
A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs
Competitive strategy
An organizational strategy for how an organization will compete in its business(es)
Strategic business unit (SBU)
The single independent businesses of an organization that formulate their own competitive strategies
Competitive advantage
What sets an organization apart; its distinctive edge
Strategic leadership
The ability to anticipate, envision, maintain flexibility, think strategically, and work with others in the organization to initiate changes that will create a viable and valuable future for the organization
Strategic flexibility
The ability to recognize major external changes, to quickly commit resources, and to recognize when a strategic decision was a mistake
First mover
An organization that’s first to bring a product innovation to the market or to use a new process innovation

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