Kotler|Armstrong Principles of Marketing Chapter 11 Vocabulary
Market-skimming pricing (price skimming)
Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.
Setting a low price for a new product in order to attract a large number of buyers and a large market share.
Product line pricing
Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors’ prices.
Optional product pricing
The pricing of optional or accessory products along with a main product.
Captive product pricing
Setting a price for products that must be used along with a main product, such as blades for a razor and games for a videa-game console.
Setting a price for by-products in order to make the main product’s price more competitive.
Product bundle pricing
Combining several products and offering the bundle at a reduced price.
A straight reduction in price on purchases during a stated period of time or in larger quantities.
Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer’s products in some way.
Selling a product or service at two or more prices, where the difference in price is not based on differences in costs.
Pricing that considers the psychology of prices and not simply the economics, the price is used to say something about the product.
Prices that buyers carry in theri minds and refer to when they look at a given product.
Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales.
Setting prices for customers located in different parts of the country or world.
A geographical pricing strategy in which good are placed free on board a carrier: the customer pays the freight from the factory to the destination.
A geographical pricing strategy in which the comapany charges the same price plus freight to all customers, regardless of their location.
A geographical pricing strategy in which the company sets up two or more zones. All customers within a zone pay the same total price; the more distant the zone, the higher the price.
A geographical pricing strategy in which the seller designates some city as a basing point and charges all customers the freight cost from that city to the customer.
A geographical pricing strategy in which the seller absorbs all or part of the freight charges in order to get the desired business.
Adjusting prices continually to meet the characteristics and needs of individual customers and situations.
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