Intro to Sports Management Test 1

Extreme Sports
Newer sports involving adrenaline-inducing action. They often feature a combination of speed, height, danger, and spectacular stunts.
Associated Spending
Money spent by sport participants, spectators, and sponsors.
Discretionary Funds
Money left over after necessary expenditures (rent, food, etc.) have been made.
Underrepresented Groups
People who traditionally have not been hired in sport management positions (women, people with disabilities)
Building or maintaining of informal relationships, especially with people who could bring advantages such as job or business opportunities.
Workforce Diversity
People of different ages, genders, religions, physical abilities, social classes, sexual orientations, races, ethnicity, and cultures working together in an organization.
Organizational Culture
Workplace values, norms, and behaviors that produce patterns of behavior unique to an organization.
Principled Decision Making
Basic decisions on the “Six Pillars of Character” – Trustworthiness, respect, responsibility, fairness, caring, and good citizenship.
Sport Marketing
The process of designing and implementing activities for the production, pricing, promotion, and distribution of a sport product or a sport business product to satisfy the needs or desires of consumers and to achieve the companies objectives.
Marketing Plans
Comprehensive strategic frameworks for identifying and achieving a sport organization’s marketing goals and objectives.
Marketing Mix
The elements of a product, price, place, promotion, which sport marketers manipulate to achieve marketing goals and objectives.
Internal Factors
Factors inside a sport organization that affect the sport marketing climate (players, owners, team management, staff personnel).
External Factors
Factors outside a sport organization that affect the sport marketing climate (media, corporate sponsors, advertisers, spectators, federal regulations).
SWOT Analysis
A management technique available to sport marketers to help them assess the strengths and weaknesses of an organization and the opportunities and threats it faces.
The processes of using a name, design, symbol, or any combination of the three to help differentiate a sport product from the competition.
Sport Sponsorship
The acquisition of rights to affiliate or associate with a sport product or sporting event in order to derive benefits from the affiliation or association.
The comprehensive manner in which sport is distributed to consumers.
Lifestyle Marketing
A means of promoting products to particular groups of consumers (targeting audiences) who exhibit certain lifestyles.

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