International Marketing Ch. 13 &14

The essential character of something, such as a good or service; defined in two dimensions: market-perceived quality and performance quality. Consumer perception of a product’s quality often has more to do with market-perceived quality than performance quality
Product Homologation
A term used to describe changes in a product that are mandated by local standards for product and service quality
Green Marketing
Consideration and concern for the environmental consequences of product formulation, marketing, manufacturing, and packaging.
An idea perceived as new by a group of people; when applied to a product an innovation may be something completely new or something that is perceived as new in a given country or culture
The adoption or spread of products across markets by increasing numbers of consumers
Product Component Model
A tool for characterizing how a product may be adapted to a new market by separating the product’s many dimensions into three components: support services, packaging, and core component
Global Brand
The worldwide use of a name, term, sign, symbol (visual or auditory), design, or combination thereof to identify goods or services of a seller and to differentiate them from those competitors
Derived Demand
A demand for a commodity, service, etc., that is a consequence of the demand for something else
Price-Quality Relationship
An important factor in marketing industrial products
ISO 9000s
A series of five international industrial standards (ISO 9000-9004) originally designed by the International Organization for Standardization in Geneva to meet the need for product quality assurances in purchasing agreements
It is a certification of the existence of a quality
control system a company has in place to ensure it can meet published quality standards
Client Followers
Relationship Marketing
Building long-term relationships with customers is a viable strategy for business-to-business marketing

It shifts the focus away from price to service and long-term benefits

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