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Marketing Activities for the Realization of Their Own Interests of the Subjects of the Financial Market
Marketing Activities for the Realization of Their Own Interests of the Subjects of the Financial Market

Marketing Activities for the Realization of Their Own Interests of the Subjects of the Financial Market

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  • Pages: 17 (8707 words)
  • Published: October 27, 2018
  • Type: Paper
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Purpose of the Reuters Guide to the International Financial Markets

Why The Reuters Guide to the International Financial Markets? Whenever I talk to students, especially those not studying economics, about the world of the financial markets they express huge interest but tell me they want to know more. In general this desire for information is related to being able to understand what goes on so that job hunting can be carried out from a position of knowledge rather than ignorance!

This Guide, seeks to fill this gap and help, you the student, understand something of the mechanics of the International Financial Markets, the players and the sheer opportunity for satisfying and rewarding jobs within them. The Guide supplements a series of seminars which will be given in October 1997 at a number of UK universities, see the Graduate web-site, address below, for dates and locations. Of course, the markets comprise the obvious companies, such as the investments banks, but they are only part of the story.

The International Financial Markets function because they receive a continuous supply of information - prices, facts, figures, news of politics, economics, natural disasters to name but a few. And it is these companies, such as Reuters, whose job it is to search out this information and to deliver it quickly, accurately and without bias. Understanding the information within the financial markets is a crucial part of understanding the market themselves - not least because the information providers are also major employers!

This Guide is provided for private educational purposes only and within this usage you are free to copy it. Beyond this usage it is protected by copyright and written permission from Reuters is requ

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ired prior to reproduction. To ensure the fastest possible download time from the Internet, the document is text only and it is only a guide, giving a flavour without being exhaustive. I hope you find it useful. Should you have any comments about how we might improve I would welcome them and in the meantime good reading. University Relations Department Reuters Ltd 85 Fleet St London EC4P 4AJ UK Email: [email protected] Corporate site: www.reuters.com Graduate site: www.ims.reuters.com/ukgrad

What does Reuters Guide to the International Financial Markets provide? Reuters Guide to the International Financial Markets provides a general overview of the International Financial Markets markets, for which Reuters is the major supplier of information, and roles within those markets. The document then profiles five customer groups, and provides an analysis of their roles. These groups are: + Foreign Exchange traders + Fixed Income traders + Salespeople + Analysts + Fund Managers

What is contained in the detailed analysis? Each of the profiled roles in this document contains the following information:

+ characteristics such as demographics, career path, computer literacy + working relationships both within and external to the institution where they work + common tasks.

Sources of information Information for Reuters Guide to the International Financial Markets was gathered from:

See Bibliography on + introductory finance books + internal Reuters documents + interviews with financial markets practitioners + interviews with Reuters customer trainers and marketing staff.

The Roles in the International Financial Markets

Traders

Traders buy and sell in the financial markets. Tradin

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may take place at physical exchanges, for example, for commodities or futures, or over the counter, for example, in foreign exchange. A trader specialises in a particular type of financial instrument. Different types of trader have different roles and requirements. Common types of trader are described below.

Money

Money traders buy and sell currencies and short term debt to fund the business of their employer, such as lending or trade, or for profit. The instruments that they trade are usually of maturity between one month and one year. The instruments may be cash, for example, deposits, treasury bills, Certificates of Deposits or derivatives, such as Interest Rate Futures, FRAs, swaps.

Money traders work in banks and corporate treasury departments. Trading in the cash market does not take place at an exchange but is performed over the counter using telephones and dealing terminals Money traders require foreign exchange rates, bank deposit rates and news information.

Foreign Exchange

See Foreign Exchange Traders on page 33 Foreign exchange traders generally trade currencies on a shorter term basis than money traders: up to one month maturity. The trading environment is over the counter using telephones and dealing terminals. Foreign exchange traders require foreign exchange rates, bank deposit rates and news.

Bonds

See Fixed Income Traders on page 55 Bond traders buy and sell government, quasi-government and corporate bonds for customers and for their own account. They work in investment banks and securities houses. Most bond trading is over the counter. Traders' requirements include bond data such as issuers, prices and yields; interest rates, foreign exchange rates, graphical analysis and news.

Equities

Equities traders buy and sell equities (stocks and shares) for customers and for their own account. They work for investment and securities houses and are members of an exchange, such as the London Stock Exchange for UK equities. Some traders specialise as market makers; they are obliged to quote buy and sell prices for a selection of chosen instruments at all times during market hours Most equity trading is exchange based, although large over-the-counter equity markets exist, for example NASDAQ in the US. Equities traders require equity prices, information about related instruments such as convertibles and warrants, interest rates, graphical analysis and news.

Commodities

Commodities traders buy and sell commodities such as metals, softs, grains for customers and for their own account. They are normally members of a commodity exchange, such as the Chicago Board of Trade, where trading takes place. Commodities traders work in independent companies and as part of larger financial institutions. They require market future and spot prices, graphical analysis and news.

Energy

Energy traders buy and sell energy contracts oil and gas for customers and for their own account. They are members of an exchange where the trading takes place, such as the International Petroleum Exchange in London. Energy traders work in independent companies and a small number of financial institutions. They require market future and spot prices, foreign exchange rates, graphical analysis and news.

Derivatives

Derivatives trading is a relatively new activity. Traders buy and sell derivatives instruments such as swaps, futures and options for customers and for their own account, and operate across money, bond, equity and commodity markets. Derivatives traders require

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