IMC Viral marketing

Viral mktg
promotional messages that spread through social networks
How to create a viral marketing campaign?
– make it visual
– work the emotions
– keep it simple
– make sequels
Making it visual
– add video or images to campaign
– make sure it matches the brand
– visuals are “viral worthy”
– humorous, surprising
Working the emotions
– make sure there is an emotional catch
Keeping the campaign simple
– it can’t be complicated
– stick to 2-3 main messages
Viral marketing tactics that work
– think outside of traditional marketing
– bring you mktg into the real world
– take your products to extremes
– reward your customers with your product

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